…Once upon a time, there were Altoids. A mint so strong, it changed the course of history forever (and ever and ever). Here lies a collection of Curiously Strong relics from Altoids’ storied past, on display and at auction to the highest bidder.
Altoids Hall of Curiosity, created by Energy BBDO, is a beautifully simple idea for a site – tell the brand story through ‘items’ collected along way.
That’s all very nice, but the really engaging thing about this site, is that you can actually bid for the items on display. All the brand’s ‘relics’ have been places on eBay for anyone and everyone to bid on. It’s such a simple idea, but it transcends the concept beyond a meaningless (albeit well conceived and written) marketing message, into something that somehow feels more real.
The fact that you’re reading about, and have the opportunity to own, ‘real’ relics, together with their uses of eBay as a brand extension tool, really does give Altoids credibility. The site looks good too, set up as a gallery, it has an interestingly curious feel. And to keep you coming back they’re adding more stuff all the times.
I love it!
