Tohoku Kitchen

October 29, 2012

Oh the creations that are being crafted with Javascript these days! Here’s one of the best I’ve seen for a while – Tohoku Kitchen developed by SHIFTBRAIN. Just beautifully put together.

Nike goes reasonable responsive

October 19, 2012

Following with recent trends Nike have taken the plunge and gone reasonably responsive – although with an interesting take on the idea – seemingly not to support a bespoke smartphone views? Maybe they’re thinking that pushing people towards tablets is the better move?

tags: Online

It’s to sell tea – Honest

October 16, 2012

This summer, Honest Tea conducted experiments in 30 cities across the US to test people’s honesty. They set up unmanned pop-up stores and asked people to pay $1 per bottle on the honor system.

The data was collected and they compiled their findings into the National Honesty Index. A smart looking site created by Stinkdigital.

tags: Online

Microsoft gets responsive

October 10, 2012

Microsoft.com has recently launched an interesting new responsive home page.

The move to a responsive design framework is a reasonably brave one for such a corporate, and sees Microsoft transformed to the ‘bleeding edge’ of web design (some would argue), and certainly finds them aligning themselves with the current on-trend chatter, and ahead (from a digital design thinking perspective) of their obvious competition.

The site was designed by Paravel, who are very much leading the way in responsive design techniques. Check out Trent Walton‘s (Paravel) view of the project workflow. And get another perspective at Nishant Kothary‘s (Microsoft) excellent blog.

Bill Moggridge – R.I.P.

October 9, 2012

I was saddened the other day to hear about the death (to cancer) of the brilliant Bill Moggridge. I just stumbled across the news whilst hunting around for some data on human centered design.

Coincidently it was on the same day as the anniversary of Steve Jobs death, to the same dreadful deseas, that I heard the sad news.

This got me thinking about the perceived pecking order of creative talent that has influenced our lives today. Rightly so, IDEO present this memorial video reviewing the great man’s work, both within the company he co-founded and reflecting on his educational and curation work, on their home page – much as Apple did with the loss of their founder. Yet I didn’t see the news about Bill Moggridge set across the news headlines.

I realise that not every designer can make headline news, but Bill Moggridge was a true influencer (certainly in my eyes), and being a Brit I’d have loved to have felt his memory could be celebrated here, as one of our leading innovators in his field.

Taking nothing away from all those influential design innovators past and present, I’d just like to say – Bill Moggridge – you’ll be missed.

Serious design can feel good

September 24, 2012

For this year’s World Alzheimer’s Day, Ogilvy Brussels created this wonderfully simple design aimed at getting people aware of the day and to encourage them to donate their Facebook timeline.

I guess with projects like this there’s always a temptation to over-do the information, and in doing so lose the impact. It’s great to see in this case all involved held to the ‘simple’ philosophy – which has only added to the significance and meaning.

Re-discover your creative confidence

September 20, 2012

Inspiring TED talk by IDEO‘s David Kelley on his journey to help everyone re-discover their creative confidence.

tags: Thought

Life’s even better in 3D

September 17, 2012

How do you go about creating fresh and innovative new ways of reinforcing the notion that the best things in life are even better in 3D? Well, LG asked Perfect Fools.

The result is ‘LG 3D Studio,’ an experimental platform set up to explore new possibilities of 3D experience. While ‘3D Newsfeed’ is the first in a series of LG 3D Studio creations, the brand is actively encouraging feedback and ideas for future experiments via the app and their Facebook page.

Selling an ultrabook: it’s all very emotional

September 4, 2012

Customer engagement is key to selling products (wow there’s a revelation for you!). So how do you go about convincing laptop owners that their lap warming block of technology is just that, and to be really cool you need an Ultrabook?

Well, one way is to get a little emotional with the subject. Engage an audience through a series of time-released webisodes, make it all a little social, make sure there’s some subtle product references, then pop your logo on the screen alongside the drama.

The Beauty Inside, created by B-Reel, is an ongoing film where the audience can play the main part. Watch the video, then like it to hear about the next episodes or audition. You can get to play Alex yourself on their Facebook page.

tags: Online

The beautiful power of data

August 31, 2012

Big data is massive – that’s a given. And now that the concept and importance of big data is well established, what next?

Well, the obvious – for me – is the design layer. Big data is great, but you have to be able understand all the numbers to do something with that cool data – and make a business impact.

So, design and the design layer becomes critical in the transformation from pure data to pure understanding. Without great design the numbers mean nothing, big data becomes a big confusing spreadsheet.

Google Analytics has done an amazing job for SMEs, who doesn’t have it installed? But then again who really utilises its power? The power of data is in the reaction to it – the insight, the crafting, the shaping and the developing of a better experience. All things that are, I fear, lacking for a good percentage of those who tool in simple installation plunge.

Chartbeat is another offer well worth a look. With stunning visuals and a great design layer it aims to put the power of big data in the understanding hands of people who get things done.

My hope is that the design layer will hit the headlines for its deserving role in bring the power of big data to those what can really make a big difference.

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by____ Gavin Johnson