Futurebrand have created a visual language and identity for the Middle East’s largest mobile telecoms company - Zain. Key to the project’s success is the beautiful typographical style created by Fontsmith. The font has been created using Avenir as a guide, and overlaid with a series of icons to achieve a mosaic texture effect that fits perfectly with the new Zain identity.
1: I love the Channel 4 font and 2: Font Smith‘s work is just awesome.
Great idea and some really interesting listening. Check it out at Type Radio.
Why do we remember some things more that others? Why do some campaigns hold our gaze whilst others pass us by unnoticed? Why are we physically and emotionally attracted to certain messages when others attain no response?
We Are Magnetic is an exploration into the magnetism of communications.
It looks to examine the stickiness of messages. Aims to track new and emerging channels. And plots trends in creativity and technology.
Cataloguing intelligent design, digital innovation and clear brand narrative, We Are Magnetic aims to profile great work and great people.
We Are Magnetic is the creative thoughts and findings of its author Gavin Johnson.
by____ 