Although it’s been up and running for a while now, I do love a lot of the ideas SID LEE came up with for the retail space of Videotron’s flagship store in Montréal.
Creating a retail experience that’s part physical part digital, perfectly bridges the gap between the two environments, fuses the advantages of both worlds, and certainly brings the customer a new and immersive experience.
SID LEE say that their main objective was to [arouse] the interest of potential customers through the use of new, dynamic channels designed to immerse customers in Videotron’s products.
It certainly looks an interesting environment to wonder through. The touchscreen technology – although in themselves are nothing ground-breaking – really do work for the brand, it’s interesting to see how a much ‘conceptualised’ technology, is being put to use within a real retail environment.
How far we’ve come with the union of the digital and the physical. I’m already thinking how this type experience could be enhanced by the customer being able to ‘carry’ their digital profile with them throughout the different retail zones, and maybe even throughout different retail stores.
The future of the high street is looking interesting again!
