Lexus brings a Magazine to Life

January 31, 2013
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A rather nice way to bring those dull old magazine pages to life! Uses CinePrint, a technique Lexus has created to merge print and digital. Inspired by the stunning technology of the 2013 ES.

Created by Team One.

Making Project Runway

January 11, 2013

To celebrate Project Runway’s milestone 10th anniversary, Lifetime, in partnership with Friends of the High Line, Nexus Interactive Arts transform a portion of the High Line in New York City into a virtual runway with a dynamic, 20-foot long, interactive installation on the elevated park featuring the stars of the Emmy Award-nominated hit show.

Directed by Evan Boehm the installation features innovative human tracking technology that mixes real-time virtual emotions of Klum, Gunn, Garcia and Kors reacting to passersby as they walk the High Line.

Very smart work – love it!

Sometimes it’s cool to be a digital dinosaur!

December 14, 2012

The Field Museum’s T. rex skeleton “Sue” roars to life in this multi-user puzzle interactive. Visitors work together as palaeontologists, assembling the skeleton’s bones in fluid 3D. Extra content rewards visitors along the way, revealing clues about Sue’s life and what may have caused her death.

The experience, crafted by Bluecadet, runs fluidly and beautifully, on a gorgeous Ideum 65″ Presenter.

Engaging audiences via technology

August 23, 2012

I’d say that it’s pretty well accepted that the job of talking to customers in today’s mult-connected world is more than a little complex.

We’re living with and working through innumerable channels, each with their own ‘rules of engagement’ and each with an ever increasing demand for our constant attention. Neglect one, even for a short period of time, and the others can tumble around you. Choose the wrong one and you’ll be literally whistling in the wind.

All of this, coupled with the still remaining truth that a brands success is built on the stories they tell, is leading to many a brand owner wondering just how they can effectively engage with their valued and precious target audience through busy consumer chosen channels.

Far from cutting through the clutter, digital has simply fed the beast. There is now more noise than ever, and the voices are only getting louder. Today even the smallest body can shout an ear bursting yell, given the time, effort and the right tools.

And it’s having the right tools that’s really becoming the only way a brand can stay ahead of the consumer conversational curve, and both start and maintain meaningful connections with the people that matter to their business.

LBi‘s Audience Engagement Platform is just one such tool.

By helping their clients focus on building long-term relationships with the most valuable people, and by distributing amazing content to the right places while continuously measuring performance to reveal actionable and immediate insights, LBi have developed a technology that can talk to people through their preferred social channels – sharing personalised messages, which are timely and relevant.

For me, key to the success of tools such as these are their ability to be timely, relevant and trackable. It’s no longer enough to have a good story to tell, you have to seed that story at the right time and place for it to resonate, you have to link that story to the customer in a way that brings meaningful benefits, and you have to watch that story’s impact like a hawk.

So given the complex nature of the world in which we chatter, the use of technology is really the only viable way we can harness the power of our use of technology.

They are watching: Sensors Are Out There

July 18, 2012

Sensors Are About To Disrupt Your Industry.

In a recent Fast Company articleBruce Kasanoff & Michael Hinshaw explore, and shed a future light on, the–some might say–dark world of wireless sensors and their use in today’s data obsessed world.

It’s a great read, and one that could, I’m sure will, impact all our lives in the none to distant future.

Wireless sensors are starting to unleash a wave of disruptive innovation that will bring with it immense entrepreneurial opportunities.

They write…

There will be more wireless sensors in our world–by far–than there are smartphones, dumb phones, tablets, laptops and PCs combined. Billions upon billions today–and trillions tomorrow.

They will give us superhuman senses: to see “through” walls, to “hear” sounds many miles away, to “know” things we never could have known before.

No matter the size of your company, the ability to look at this new sensor-enabled world through the eyes of an entrepreneur is the price of admission. Already, thousands of startups around the world are laser-focused on implementing new business models that disrupt the status quo…

In there book: Smart Customers, Stupid Companies: they write…

Today, digital sensors can: monitor your tire pressure and avoid dangerous blowouts; analyze the gait of elderly citizens and warn of falls before they occur; follow the gaze of shoppers and identify which products they examine – but don’t buy – in a store; monitor which pages readers of a magazine read or skip; float in the air over a factory and independently monitor the plant’s emissions; detect impacts in the helmet of an athlete and make it impossible for them to hide potential serious blows to their brains; reveal when a dishwasher, refrigerator, computer, bridge, or dam is about to fail; trigger a different promotion as a new customer walks by a message board; analyze the duration and quality of your sleep; warn drivers that they are about to fall asleep; prevent intoxicated drivers from operating a motor vehicle; warn a person before he or she has a heart attack; detect wasted energy in both homes and commercial buildings; warn a parent or boss when anger is creeping into their voice, to help prevent them from saying or doing things they will later regret; tell waiting customers how far away the pizza delivery guy is from their house; analyze the movements of employees through a factory to detect wasted time and efforts; trigger product demonstrations or interactive manuals when a customer picks up or examines a product; congratulate an athlete when she swings a tennis racquet properly or achieves an efficient stride while running. What can they do tomorrow?

So where will all this take, and do we fully understand or even care about the impact this technology will have on our lives?

One thing’s for sure, it would be naïve to expect that none of the many bright, well-educated entrepreneurs out there are targeting your industry. Sensors are one reason you should think like a startup, or else.

Read: Sensors Are About To Disrupt Your Industry

AR v QR: Is now the time for the printed page to go digital?

June 12, 2012
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Ever since the web took its electrifying grip on our imaginations and communications, those poor old print designers have been trying to find a way to energise the experience of their printed pages.

I guess V1.0 could be said to have been the flip book. In their day everyone wanted one, if you had a brochure then you needed to put it online – after all that’s where everyone was right? It was an idea (I’m not saying it was a good one), it was quick and cheap to do, but ultimately it was pretty pointless – it wasn’t a technology that enhanced the brochure experience, it just put it in a different place, and that place wasn’t as good as the original. The screen was never going to be the right destination for a brochure and its design. So the flip book soon flipped no more.

Then V1.5 would be the QR code. Oh the QR code, what hopes they had for it. They’re still everywhere. The basic idea wasn’t that bad really – provide a link between the printed page/poster, and the more exciting digital experience. In the end though the QR code is just a simple link, and one that you have to get your device, find the scanning app, hold it up to snap the code, and finally you’re off. Simpler just to type in a url right? Anyway how does QR add to the printed page experience? it just takes you off somewhere else, and the advertiser has to create two separate destinations. So QR isn’t the saviour of the printed page.

Could V2.0 be Layar?

Layar say they are – an industry-leading company at the forefront of the rapidly emerging medium of augmented reality (AR). AR is a way viewing digital information which has been superimposed – or augmented – onto a live view of the physical, real-world environment around you.

Basically Layar allows the print designer to scan their printed pages into the Layar system, and add digital content on top (the digital layer). Then when someone’s looking at that page in a magazine or brochure, and they see the Layar logo (I guess), they whip out their device, fire up the app, hold it up to the page, and there’s all the cool digital stuff.

The nice thing about it is that you’re not really creating duplicated content, and the user isn’t being forced away from their current destination. In many ways Layar is finally digitising the printed page.

As with all these new technologies, time will tell if it truly is revolutionary, and a lot of that will depend on its take-up both by publishers and consumers. It’ll be an interesting journey to watch augmented or not.

The life of an email by Google

June 11, 2012

Ever wondered what happens when you send an email?

Google’s The Story of Send takes you on a journey with Gmail to find out. Along the way you’ll discover their data centres, through videos, photos and descriptions. You’ll find out how super eco conscious the big corporate would like us to see them as (and that’s the idea). And you’ll be entertained by B-Reel‘s nice little Google animation.

Who’d have thought the transfer of data, something we all take so much for granted, could have a story worth telling. But it’s interesting, and you should really understand what’s happening behind the ‘ping’. And it all begins when you click send.

The beautiful art of body copy

January 23, 2012

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I can’t help thinking that in our world of quick hitting, time limiting, headline driven, speed gratification the delicate art of body copy is much overlooked.

Ok, so this great campaign for the Spring/Summer advertising campaign for Aizone, a luxury department store in the Middle East, isn’t exactly supporting my theory. But with a little imagination an interest in looking at beautiful body copy could lead someone into an interest in writing beautiful body copy.

Models were body painted in typographic sentences “Forget Regret” “The Time is Now” and “Talk Less Say More”. It does make you think.

Samsung digitally enhanced vista: Smart Window

January 13, 2012
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Samsung have launched a new ‘transparent’ smart window screen, that’s set to add a digital layer directly onto your window based vista (yes, that right window, as apposed to your Windows based Vista!). Released at this year’s CES, the technology looks to be the next big ‘tech to have’ for all those avid followers of gadget fashion.

It’s an interesting idea, but you’ve got to ask the question why? Just… why?

Go Rally around HTML5

January 2, 2012

Yes, you will have seen the excellent Rally Interactive site in plenty of other ‘inspiration destinations’ before now, it’s an obvious eye-catcher. But it seems entirely appropriate to start off my 2012 postings with something that will continue to grow in influence and importance, within the wider digital community, throughout this coming year – HTML5/CSS3.

There’s nothing new or cutting-edge about either of these technologies (that’s already happened), but what is emerging is – A. the creative possibilities offered for truly standout sites, and – B. the swift take-up and implementation by the commercial sector.

As the better browsers promote (sorry but IE really needs a kicking!) and our multi-device needs demand, these technologies are allowing for flexible, single development applications, that ensure a fully accessible, wholly joined-up user experience wherever and on whatever we choose to do our browsing.

With the imminent slow death of Flash, it’s nice to see that creativity will always find a way.

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by____ Gavin Johnson