Stella Artois – Christmas Carole

December 21, 2012

StinkDigital and Mother London have created an interactive experience for Stella Artois that sends personalised messages to their brand fans.

The Facebook app integrates images of Christmas Carole on her journey with images of the recipient’s own city or town, using Google Street View and Google Maps.

“The aim was to create a seamless journey using Google’s location and maps technology in a very subtle way, and build to a magical moment at the culmination of the film where Christmas Carole arrives at the recipient’s home. During the shoot [SD] referred to our early prototypes using Google Streetview, and worked closely with director Nacho Gayan, and cinematographer Martin Ruhe, to ensure that assets shot on green screen used angles and reflections correctly.”

“The experience uses a combination of Google Streetview, Google Maps and satellite imagery, Google Places, and Google’s Directions and Geocoding APIs to build the custom background in each scene. Flash was then used to composite video in real time. To ensure the Google assets blended seamlessly with the film, every image was dynamically colour graded — while motion tracking user data and Streetview images — and even composited snow fall into each scene.”

The end result really is something to behold!

Life’s even better in 3D

September 17, 2012

How do you go about creating fresh and innovative new ways of reinforcing the notion that the best things in life are even better in 3D? Well, LG asked Perfect Fools.

The result is ‘LG 3D Studio,’ an experimental platform set up to explore new possibilities of 3D experience. While ‘3D Newsfeed’ is the first in a series of LG 3D Studio creations, the brand is actively encouraging feedback and ideas for future experiments via the app and their Facebook page.

UNIQLO generate interest in Pinterest

July 2, 2012
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So Pinterest have been doing a good job of generating interest in their growing social network of late, and there’s been plenty of talk about how brands can capitalise on the platform’s current popularity. But, until now, I’ve not seen a really create campaign directed specifically at the network.

Uniqlo always seem to make a habit of ‘being there’ when interesting use of digital media gets mentioned, and with this campaign they’ve done it again. Working with Firstborn, they’ve developed a visual campaign on Pinterest that just feels very creative, and has certainly caught the attention of the wider web (Mashable).

Using more than 100 shell accounts, a team of more than a dozen simultaneously pinned rows of long graphics in a five-category takeover. As users scrolled, the graphics appeared animated in the style of an old film strip.

It’s a great idea, and the “don’t advertise on out network” warnings are probably outstripped by being the first to do it. And, as a bonus, it’s nicely crafted – so that makes it alright (this time!).

Keep your Tweeter active with TweetFuel

May 29, 2012

I love this idea from the guys at Stinkdigital. TweetFuel.

So, the problem: How do you know if you’re Twitter account is really that healthy? Solution: TweetFuel. What you do is go buy a Nike FuelBand, whip out the soldering iron, do a little jiggery pokery and hey presto, you have a active little device that wiggles and giggles every time someone follows, mentions or retweets them. Then use Nike+ to track the hopefully healthy results.

Excellent. Keep ’em active at @stinkdigital.

Heineken: QR conversation starters

January 9, 2012
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You know what it’s like, you’re rockin’ out at a festival, there’s a load of new people to meet, but you can’t be expected to talk to them all. That would be silly. There must be a way to streamline the tricky art of the conversation opener, find the people you want to chat to and avoid all that time consuming rejection!

At the Heineken Open’er Music Festival in Poland, event goers could visit the Heineken U-Code Dome to setup, personalise and print their own QR code stickers that would, when scanned by any others at the festival, connect strangers together to hopefully start a conversation!

The idea, created by Leo Burnett Warsaw, is an interesting one. It certainly a compelling way for brands to use QR Codes to help their fans reach out and connect with one another. One just has to ask whether it’s also adding to the death of the subtle art of verbal conversation?

tags: Life,Social

Ad Age top 10 and the Citroën twitter race

December 14, 2011
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Ad Age has just released their list of the 10 Best Social-Media Campaigns of the Year. It’s an interesting list, and a great way for brands to discover what they can actually do with that ‘Social Media’ thing they’re looking to exploit.

One of my favorites is the lesson Euro RSCG Amsterdam and Perfect Fools gave with their Citroën DS5 Twitter Race.

Last month Netherlands residents had the opportunity to win a Citroën DS5 when the company sponsored a daylong ‘Twitter Race’, in which TV presenter Froukje de Both drove the car while a co-pilot read directions off Twitter. People urged de Both to come to their location by tweeting #ds5race. The winner was the first person to retweet the final message from the car.

tags: Social

A quick catch up…

December 13, 2011

Ok, I’ve been away for a bit. Here’s a couple of things I’ve missed….

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Twitter Tweeks Twittering

Twitter has introduced a whole new look for Twitter.com and TweetDeck, as well as its mobile apps, that it hopes will simplify the user experience.

fly.twitter.com/

Happy Birthday to you…

Last week Poke reached the grand old age of 10. Belated but warm Birthday wishes to a great agency.

www.pokelondon.com/10/

Twitter embraces brands

As if you hadn’t heard already, Twitter launches Facebook-style branded pages.

Are you looking at death of Flash?

With a beautiful demonstration of how to do web animation in a post Flash world, have Tool and HelloEnjoy hammered in the final nail?

A WebGL interactive music experience inspired by Ellie Goulding’s Lights.

Check-in at UNIQLO

November 21, 2011

UNIQLO always seem to be producing interesting digital concepts based around the activity of their customers.

Maybe leading the way? Certainly dishing out lessons in how brands can use some of their social data in innovative and engaging ways, UNIQLO seem to always manage to harness their customers’ actions and turn them into interesting branded experiences.

Their latest offering – UNIQLO Checkin – created by Dentsu, visualises all the Check-in’s that their stores get throughout Japan, and presents this data back in a very stylistic, really quite enchanting way.

Aimed at bringing a little storefront activity to the web, as well as motivating customers to visit their local UNIQLO, the site is a lovely, friendly and fun way for the brand to give a little something back for all those valued check-in’s.

It also shows what you can do with all the social/brand data that’s out-there, if you just think a little bit different.

FootFall

October 21, 2011

FootFall is Preloaded’s latest project for C4 Education, and it looks like another good one. The game lets a player run their own shoe shop with an emphasis on stock management and window design.

The Facebook-only game sets out to demonstrate the social, environmental and financial impact of decisions made when running a business. This very much focusses in on C4’s commissioning themes of entrepreneurship and financial literacy.

As well as looking good, and I’ve no doubt being fun to play, the game looks to instil the importantly concept that running a profitable business doesn’t mean running an evil empire.

The chaps at Preloaded have been calling it a socially-minded social game, which sounds good to them- and me!

If you’re interested in finding out a little more about the The anatomy of a social game check out their case study.

FootFall Facebook Page.

Leave Ordinary Behind – visit South Africa

October 20, 2011

It’s not that often that you come across a site (or in this case a true online experience) that really does do what it say’s on the ‘tin’. But Leave Ordinary Behind is one just of those.

The experience, created by Reborn for South African Tourism, takes the user on a virtual experience of the country’s beautiful scenery and captivating culture. Ok you say, cool, but I can get that from lots of sites… Well, as soon as you load up the home screen, you realise this is different, you really are about to leave those ordinary travel sites behind.

Right from the outset, you connect with your Facebook account, to be presented with a nice looking Google maps based navigation. By dragging your desired ‘experiences’ onto the main timeline, you create your very own South African adventure.

The experience culminates with you sitting back and watching your adventure played out in front of your eyes – taking you from the ordinary (elements from your Facebook) to the extra ordinary (footage of South Africa).

It’s certainly an engaging site, that’s different enough to grab the attention, and with the associated deals side of the site, a real boon to the destination.

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by____ Gavin Johnson