We Are Magnetic

How do you go about creating fresh and innovative new ways of reinforcing the notion that the best things in life are even better in 3D? Well, LG asked Perfect Fools.

The result is ‘LG 3D Studio,’ an experimental platform set up to explore new possibilities of 3D experience. While ‘3D Newsfeed’ is the first in a series of LG 3D Studio creations, the brand is actively encouraging feedback and ideas for future experiments via the app and their Facebook page.

I love this idea from the guys at Stinkdigital. TweetFuel.

So, the problem: How do you know if you’re Twitter account is really that healthy? Solution: TweetFuel. What you do is go buy a Nike FuelBand, whip out the soldering iron, do a little jiggery pokery and hey presto, you have a active little device that wiggles and giggles every time someone follows, mentions or retweets them. Then use Nike+ to track the hopefully healthy results.

Excellent. Keep ‘em active at @stinkdigital.

UNIQLO always seem to be producing interesting digital concepts based around the activity of their customers.

Maybe leading the way? Certainly dishing out lessons in how brands can use some of their social data in innovative and engaging ways, UNIQLO seem to always manage to harness their customers’ actions and turn them into interesting branded experiences.

Their latest offering – UNIQLO Checkin – created by Dentsu, visualises all the Check-in’s that their stores get throughout Japan, and presents this data back in a very stylistic, really quite enchanting way.

Aimed at bringing a little storefront activity to the web, as well as motivating customers to visit their local UNIQLO, the site is a lovely, friendly and fun way for the brand to give a little something back for all those valued check-in’s.

It also shows what you can do with all the social/brand data that’s out-there, if you just think a little bit different.

FootFall is Preloaded’s latest project for C4 Education, and it looks like another good one. The game lets a player run their own shoe shop with an emphasis on stock management and window design.

The Facebook-only game sets out to demonstrate the social, environmental and financial impact of decisions made when running a business. This very much focusses in on C4′s commissioning themes of entrepreneurship and financial literacy.

As well as looking good, and I’ve no doubt being fun to play, the game looks to instil the importantly concept that running a profitable business doesn’t mean running an evil empire.

The chaps at Preloaded have been calling it a socially-minded social game, which sounds good to them- and me!

If you’re interested in finding out a little more about the The anatomy of a social game check out their case study.

FootFall Facebook Page.

It’s not that often that you come across a site (or in this case a true online experience) that really does do what it say’s on the ‘tin’. But Leave Ordinary Behind is one just of those.

The experience, created by Reborn for South African Tourism, takes the user on a virtual experience of the country’s beautiful scenery and captivating culture. Ok you say, cool, but I can get that from lots of sites… Well, as soon as you load up the home screen, you realise this is different, you really are about to leave those ordinary travel sites behind.

Right from the outset, you connect with your Facebook account, to be presented with a nice looking Google maps based navigation. By dragging your desired ‘experiences’ onto the main timeline, you create your very own South African adventure.

The experience culminates with you sitting back and watching your adventure played out in front of your eyes – taking you from the ordinary (elements from your Facebook) to the extra ordinary (footage of South Africa).

It’s certainly an engaging site, that’s different enough to grab the attention, and with the associated deals side of the site, a real boon to the destination.