Somewhere in the back of my mind I always know that Victoria Beckham was a design genius. Yes it was a part of my mind that seldom gets accessed, and is often a little confused and misguided when it does see the light of day, but in the back of my mind it was. There, I’ve said it!
Maybe it was because of that infrequency of access that I was more that a little surprised when VB was announced as ‘creative director’ (or something like that) for the new Range Rover when the Evoque was first announced.
I thought, perhaps naively, that it was simply a ‘clever’ marketing stunt – aimed at grabbing some headlines and attracting a new demographic to this new class of vehicle. But no, I was wrong, as well as a flair for creating beautiful music and very wearable fashion, her creative talent also extends to that of automobile design.
Yes, they say it’s a collaboration between the Land Rover Design team and design genius that is Victoria Beckham, but we all know who would have done the lion share of the work. Don’t we?
Have I still not convinced you yet?
On April 22 the new Evoque Special Edition with Victoria Beckham was launched. As well as all the glitz and glamor of the launch event itself (I’m guessing here as I didn’t get an invite!), a new website was launched not only displaying the beauties of the Evoque and it’s special edition design styling, but also allowing us some insight into the thinking of the great designer herself.
The site, created by Blast Radius, is an immersive, highly visual parallax scrolling HTML5 experience, telling the story of the ‘collaboration’ that went into creating the Range Rover Special Edition with Victoria Beckham.
It is a beautifully crafted experience, and being HTML5 works as well on the iPad as it does on the desktop. The parallax is nicely done and certainly feels right for the product it’s selling.
It is a lovely site (I would be surprised if VB had a little design hand in that to? Anyone?), and I do have to say it is a lovely product.
What a talented family. Maybe I was right all along?!