I’ve always been a fan of what Sid Lee have done with their Adidas account. They always manage to produce something just that little bit different, something that just makes you think ‘ok, that’s interesting, I’m interested’.
With Beat Machine (co-created with B-Reel) 5 girls and 5 dance styles mash it up a little with the aim of selling some product. Interesting.
One of the many things that the BBC does really well is its natural history documentaries and feature films.
With such a well respected reputation, formed from a tradition that spans the history of television itself, how do you go about attracting, engaging with, and motivating a new audience to watch the small screen spectacular.
The BBC’s ONE Life site is an immersing digital trailer for their latest natural history movie. The site, created by Stink Digital and The Brooklyn Brothers is a true visual feast.
Not only does the site maximise the impact of the stunning cinematography on offer, its simple yet atypical navigational style adds to the overall interactive experience. By simple dragging up or down at any point you’re able to explore behind the scenes footage and extra features that are contextual to the displaying video.
It’s a brilliant and fulling engaging site, helped in no short measure by the wonderful content on offer – just as it should be!
I have to confess, when I started this creative/digital marketing blog, I never imagined I’d be writing a little post about the innovative nature of a commercial freight shipping company. But isn’t that the best thing about this business!
Maersk Fleet have launched a new site utilising all the goodies of HTML5, CSS3 and dynamic scaling, to showcase and engaging rich medial experience about their main assets – their ships.
The site itself is a real glimpse into what a modern, device friendly, interactive website looks like. Using the full array of technologies available (some full screen video, some animation, some mapping), the creative team – TRIPLE LBi, have managed to craft a thoroughly engaging, highly addictive (in many ways) site.
Apart from the site looking great, it also holds some pretty interesting information – I’m thinking mainly of the ‘live map’ function that allows you to see where all the Maersk ships are currently positioned globally.
Who’d have thought cargo shipping could be so interesting!
The people responsible for promoting New Zealand to the rest of the world have, I’ve always thought, managed to perfectly capture and communicate their audiences positive perceptions of the destination, and present those emotions back in a way that always adds to the allure.
Whether it’s their ’100% Pure’ slogan – which perfectly captures the obvious natural beauty available as well as the inhabitants passion for the place (all the kiwi’s I’ve met have always been totally on brand!), the amazing photographic opportunities that are obviously on offer, or that place-in-the-collective-mind of freshness, freedom and fun, that they have so wonderfully managed to create, brand New Zealand is simply stunning.
Their new digital offering for the UK market – www.newzealand.com/uk brilliantly reenforces all those positive feeling of the country, and helps to build ever stronger branding beliefs.
The site makes use of HTML5 to create an engaging user experience that’s fresh, original and totally immersive. Scrolling down the page takes the user on a semi animated trip through the lovely landscape. Clickable locations and interactive maps give you ample opportunity to while away some time simple exploring, dreaming or planning the perfect trip.
Overall it’s a stunning site from, what seems to be, a stunning place. Now that’s good branding.
Image Mechanics have reengineered the Super 8 film to bring us Nizo — a camera for the iPhone that captures all the charm that only Super 8 film can deliver.
If the pre-launch site for Nizo is anything to go by the app itself will be a delight. With a lovely use of HTML5 culminating in a beautifully functional design layout, the app should be nothing if not stylish and sophisticated. Can’t wait!
When Channel 4 won the bid to broadcast the Paralympics in 2012, they set an ambitious target of making their Paralympics coverage the biggest event in Channel 4’s history.
Core to their remit with the Paralympics coverage is to bring about a permanent and fundamental shift in the UK of perceptions of disability and disability sport.
A very worthy and much needed change in the collective consciousness, I think you can agree. But how do you go about this seemingly seismic shift?
Well for a start, the aimed perception change is, at its heart, based around sport – always a great leveler. The recognition of the intended implementer of change is high. And the available channels of change are, perhaps as never before, numerous.
To ‘start the ball rolling’ – so to speak – Channel 4 have look at the best channels to engage with their audience and, unsurprisingly, selected digital as an essential part of their communications strategy.
Being that the subject matter in question is perhaps the ultimate in sporting achievement, and the channel for engagement is digital, it seems almost natural that the broadcaster should turn to one of the best game creators in the business – Preloaded – for a solution.
Preloaded‘s solution is a beautifully crafted online game of Boccia (paralympics.channel4.com/boccia/). The visuals are stunning, the game play feels natural, the games tension is really exciting – with different levels, difficulties and opponent types – and you can make it social with Facebook connect. Overall the experience is a joy.
As a strategy Boccia isn’t an Olympic sport, so helps represent the difference of the games (Paralympics and Olympics) and the importance of the different sports involve.
Boccia is a turn based game based on similar rules to Boules, but devised specifically for athletes with physical disability who require a wheelchair. The aim of the game is to throw leather balls as close to the target jack as possible.
Preloaded’s excellent work certainly makes for a great digital game, their craftsmanship and attention-to-detail is, as ever, second to none.
So go play the game at: paralympics.channel4.com/boccia/ read more about the dev at: preloaded.com/work/boccia/, and lets hope that this obvious game changer could also be the catalyst for some serious mind changing to.
The Economist has launched a nice site created to allow you to discover where other Economist reader go the think.
Thinking Spaces – created by AMV BBDO and Hi-ReS! – allows you to discover those special inspirational places hidden within your favorite cities, share them with your friends, and add your own thoughts. The site itself looks striking, and utilities a lovely mono Google Maps overlay.
Overall the experience is a really nice way to connect with other thinkers, discover a more thoughtful angle on some of the globe’s most interesting cities, and with the mobile app take to the streets and get inspired.
IKEA have recently launched a new campaign for it’s bedding catalog, the A Better Sleep For Everyone campaign site, produced by Kokokaka, takes you on a journey of discovery through 6 different mattresses.
Each of the 6 ‘experiences’ is shown through the eyes of a different Swedish artists, each of them interpreting a classic lullaby performed in a dreamy and surreal music video.
By scrolling up and down the user can change between the artist’s music videos and the different mattresses. Experience, for instance, a soulful Tingsek having problems with falling asleep. Just like the princess from the famous fairy tale he gets annoyed by something hard under the pile of mattresses. But guess what? It’s not a pea, it’s Tingsek’s band!
The site itself is beautifully crafted, with lovely video production, well shot photography and fully on-trend use of HTML5 techniques. The site not only works as well on the desktop as it does on the mobile, it really does manage to capture an atmospheric, highly dreamlike mood.
It’s a lovely way to bring the importance of those sleeping hours fully into the conscious. So check in out and let yourself fall asleep to beautifully performed lullabies!
John Lewis have just commissioned a set of really rather smart banners (check them out here). If you’re about to pop out and simply can’t decide what to wear, then come rain or shine these ads, created by Unit9, will ensure you’re never caught out.
The banners utilise geolocation technology and a smart weather API to determine the users local weather condition. Based on this information, the banner shows the outfit that is most suitable for the local conditions.
The user can interact by scrolling forwards and back through the various looks to suit a variety of weather conditions. On rollover, every single item of clothing and accessory can be shared by facebook, twitter and mail, or simply bought directly from the John Lewis store.
Here’s a nice little campaign for Contiki, created by Poke. To promote a set of new travel tours in South America, Poke created a competition challenge called Pin Me If You Can.
The premise of the campaign – Five locals show their surroundings in a set of video clues and give hints about the location. All you have to do is drop a pin on the map to guess where they are—not which town they’re in, but the very spot on which they’re standing.
To enter the competition you connect up via Facebook, pick your shot and pin the person on the Google map.
Why do we remember some things more that others? Why do some campaigns hold our gaze whilst others pass us by unnoticed? Why are we physically and emotionally attracted to certain messages when others attain no response?
We Are Magnetic is an exploration into the magnetism of communications.
It looks to examine the stickiness of messages. Aims to track new and emerging channels. And plots trends in creativity and technology.
Cataloguing intelligent design, digital innovation and clear brand narrative, We Are Magnetic aims to profile great work and great people.
We Are Magnetic is the creative thoughts and findings of its author Gavin Johnson.
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