We Are Magnetic

The Experiment is great little physics-based game. Built in HTML5, the game challenges players to create a chain reaction by placing a set of pop-up windows in the correct sequence to achieve a defined goal.

Created by Wieden + Kennedy and B-Reel, the site is a well conceived and rather playful way for HONDA to express their brand message of innovation and their tag The Power of Dreams.

It’s today’s FWA site of the day, and very much worth a look. Have you got what it takes to deliver the result?

…Once upon a time, there were Altoids. A mint so strong, it changed the course of history forever (and ever and ever). Here lies a collection of Curiously Strong relics from Altoids’ storied past, on display and at auction to the highest bidder.

Altoids Hall of Curiosity, created by Energy BBDO, is a beautifully simple idea for a site – tell the brand story through ‘items’ collected along way.

That’s all very nice, but the really engaging thing about this site, is that you can actually bid for the items on display. All the brand’s ‘relics’ have been places on eBay for anyone and everyone to bid on. It’s such a simple idea, but it transcends the concept beyond a meaningless (albeit well conceived and written) marketing message, into something that somehow feels more real.

The fact that you’re reading about, and have the opportunity to own, ‘real’ relics, together with their uses of eBay as a brand extension tool, really does give Altoids credibility. The site looks good too, set up as a gallery, it has an interestingly curious feel. And to keep you coming back they’re adding more stuff all the times.

I love it!