The art of gaming

September 13, 2014
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I love this idea – bringing the world of art and the world of gaming together. With all the passion, commitment and creativity both forms of communication/entertainment command, this seemingly simple idea is genius.

And beautifully crafted by Resn and BBH.

The RAV4 Outdoor Website

September 3, 2013
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I’ve posted a couple of times over the years about my thoughts on digital’s ability, perhaps even need, to break free from the confines of the screen and be seem as an equal in our ‘real’ world. I’m certainly not the first to predict this obvious inevitability, and there are those (wiser that I) actually making it happen, but it has been a wonder to watch.

The logical step to this inescapable future are well underway of course. Digital has already sprouted wings, it is walking amongst us, watching us, tracking our every movement and making us feel ‘better’. It is already changing what we see, and as a consequence what we think. It has personalised our world – making a myriad of interlinking micro worlds all tailored to the individual – nodes in a wider network (sound familiar?). It restricts with one hand whilst simultaneously expands with the other, it has become (and with unimaginably rapid speed) our means of defining ourselves, expressing our emotions and the way we say all the stuff we do.

As a thing, it’s wonderfully liberating, perfectly levelling (if you can afford it that is – oops, maybe not!), really quite lovely, and horribly frightening.

And all that. All that progress. All that possibility. All that capability had led us to this…

…A real world website build in a bike park somewhere in South Africa for the RAV4. Brilliant.

When Fi did Wacom…

September 2, 2013

…The results were always going to be good, but great? no – better than that – beautiful.

Fi say “Imagine a product site that is meant to inspire you. A site that showcases and celebrates creativity from all over the world. And rewards loyalty to the brand. A site that helps you find a product that best matches your needs. And knows how to nudge you in the right direction. A site that gives you all that products information, that is easy to understand. Imagine?”

Maybe it was the beautiful Wacom inspiring the brilliant Fi, or the brilliant Fi inspired by the beautiful Wacom. Whatever, the result is inspiringly beautiful (or possibly beautifully inspiring).

What would you do with your last Milka square?

August 30, 2013
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What could be better in a chocolate bar than the last square? But could you bring yourself to share it with somebody else? And if so who?

To help you to choose, Milka and Buzzman decided to save you the difficult choice and  keep back the last square in their promotional Milka chocolate bars. To get it back (or send in on to someone you love – guess that’s the point!) the choc muncher needed to visit the campaign website and send on the love.

Love the campaign idea.

Test your speed scroll

July 20, 2013

So, with the current internet all about ‘the scroll’, now you have your chance to pitch how swift your mouse-flicking finger action really is on the global stage!

I like to play and Mom! Look what I made created The 100 Meter Scroll to find out.

tags: Online

They Will Eat You

January 3, 2013

When chemical waste from a factory seeps into the ground of a nearby cemetery, it’s residents wake up and they are hungry. “They Will Eat You” is a frightening HTML5 Experiment developed by B-Reel.

tags: Online

Get more motivation through gameplay with Fitbit

November 22, 2012

With the current trend for Gamification and Gamified systems in today’s digital landscape, there’s now plenty of interesting examples to look to for both inspiration and to measure effectiveness.

Companies utilising these positive, motivational shaping techniques are aiming to generate greater levels of engagement with their customers through the ‘simple’ use of fun.

But what’s interesting about these emerging systems is how complicated ‘simple’ fun actually is to get off the ground. A fine line must be trod between the wishes of the customer to have a sense of autonomy and self determination, and the needs of the company to develop a system that has a commercially beneficial outcome.

It turns out that fun can be engineered, a process for gameplay can be designed, and real benefits can be achieved by both customer and company.

By baking in both extrinsic and intrinsic motivational drivers, and by structuring a system around key game dynamics, mechanics and components, highly effective gamified systems can be developed that will keep customers healthily hooked on a brand experience, as well as helping companies develop greater customer engagement and brand share.

Perhaps one of the more obvious places to find gamification is in the health and fitness sector. A sector where classically us ‘players’ are, in the main, de-motivated and require a sizeable shove to change our behaviour.

Ever since Nike cracked it with Nike+, the sector has seen a healthy nod towards the principals of gamification, and there is today several dedicated gamified systems wholly focused on bringing about positive change through motivational gameplay.

A new player in the market and rival to Nike+ is Fitbit.

Fitbit goes beyond simple running (Nike+), and looks to affect the ‘player’s’ total body. With sections including Get Fit, Eat Better, Weight Management and Sleep Better, Fifbit is using several tried and tested techniques, such as goal setting, points and badges, to drive behaviour change, generate engagement and sell product.

The system, visually designed by Odopod, looks fresh, interesting and healthily addictive. The benefits of a set of physical products supported by this digital ecosystem, as well as the ‘total body’ emphasis certainly helps the system to stand out (from the big tick), and shapes it up as a premier player in the gamification league.

Check it out, does it make you feel a little more motivated?

IKEA Textile Scholarship

November 6, 2012

IKEA Textile Scholarship aims to inspire anybody and everybody to apply for a scholarship and create change in their life/home with the various textiles IKEA has to offer.

The site by SMFB and Kokokaka crafts a highly visual/tactile interface where it’s easy to explore and browse through the different scholarships in a intuitive and playful way. To trigger the applicants creativity, the creators added the ‘inspire me’ tassel where users get inspiration right away.

The project has been produced for desktop, tablets and smartphones.

Tohoku Kitchen

October 29, 2012

Oh the creations that are being crafted with Javascript these days! Here’s one of the best I’ve seen for a while – Tohoku Kitchen developed by SHIFTBRAIN. Just beautifully put together.

Nike goes reasonable responsive

October 19, 2012

Following with recent trends Nike have taken the plunge and gone reasonably responsive – although with an interesting take on the idea – seemingly not to support a bespoke smartphone views? Maybe they’re thinking that pushing people towards tablets is the better move?

tags: Online
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by____ Gavin Johnson