Italy-based artist Stefania Rota created a stop-motion video that shows what baking would be like if it were done in Photoshop.
Rota created the stop-motion set of ‘Adobe Photoshop Cook’ using cardboard and kitchen utensils. Select ingredients and tools using your cursor, and edit the cookies to cook—don’t forget to save
If you’ve ever wanted to discover what it takes to do good digital work, then here’s your chance to be enlightened.
Learn about (the always excellent) North Kingdom‘s mastery, passion and sense of business. Plus discover invaluable tips and techniques on ‘how to think digital’ in David Eriksson‘s amazingly open, honest and inspirational inside story into his business.
…Well that’s the task in Montblanc‘s new campaign site The Beauty Of A Second.
The site is essentially an online competition aimed at driving brand interest. It takes the shape of a short-film contest, where the user is challenged to capture perfect beauty in a one second long video.
It is a good idea, and one the obviously matched the brand really well. Viewers are encouraged to capture their beautiful second via a digital device of their choice. Once uploaded the videos can be stitched together to create a perfect feature made from a myriad of beautiful seconds.
The winner gets to go the Berlin to meet Will Wenders and the Montblanc team.
Run from zombies or take part in a crazy Japanese game-show, become a hip-hop star or an astronaut in the future – the choice is up to you.
To launch the new Mentos line of chewing gum ‘UP2U’, the brand turned to Unit9 and The Martin Agency to create a campaign site that would be as sticky as the product could become.
UP2U is a browser-based experience holding eight very different, and yet subtly synchronised films. While watching, viewers can switch between different films, they have the choice to choose their flavours.
The eight films were written and shot by Anrick and his team in London, and were filmed with their own actors, set design, and a bespoke score composed for the project.
It’s a great site, slightly strange, and a little freaky at times, but none the less sticky for it!
To coincide with the “The Art of FLIGHT” movie which premiered 7th September, Lessrain launched a cool new online game for Red Bull:
The Art of FLIGHT game powers you to enjoy an adrenalin-fuelled ride, based on snowboarder Travis Rice’s experience of riding several of the most extreme terrains across some of the most remote places on Earth.
Featuring three un-lockable levels with breathtaking landscapes set across the USA, Alaska and Patagonia, Argentina. The Art of FLIGHT game challenges you to use your dexterity and reaction speed to test your online snowboarding skills.
It’s one of those addictive little games that, when you get hooked, you just can’t move away from. Its stickiness is helped in no small part by the challenge of unlocking the next level.
Although it’s all been done before, this is a nice version, and certainly goes a way to engage with its audience and hooking them into the beautifully shot movie…
Loving this video created by Everynone exploring symmetry through a set of thought-proving split screen images. The idea is so simple yet the result is simply stunning.
Sometimes you’ve just got to sit back and watch someone’s view on life in perfect symmetry!
Confused by the choices you’ll be voting for in the upcoming UK referendum? Let Glue Isobar animate some clarity with this nice little short film.
They’ve produced an animated film to support the Electoral Commission’s nationwide public awareness drive around May’s referendum on the voting system. The interactive film, which will sit on the Commission’s website, aboutmyvote.co.uk as well as its YouTube channel, explains the two voting systems, First Past the Post and Alternative Vote, in a simple clear way with a little help from character, ‘Victor the Vote Counter’.
Simple. It does go to show that a good animation is worth more than a thousand words.
Perfect Fools together with Mulu Film present the first video in a series of portraits where professional tool maker Bahco is capturing extraordinary mechanics around the globe.
The concept is that they all share the same passion for proper tools and genuinely good craft. The first piece features Mikael Carlson, one of a few in the world who can build and fly a certain type of old aircraft.
It’s a beautifully shot film, if the same quality of craftsmanship gets invested throughout the series they’re going to be a delight to watch.
All the predictions are that the web is soon to be a very ‘moving’ place. With 35 hours of video content (and growing) being uploaded to YouTube every minute, these types of predictions very much ring true.
But what’s this motion oriented web going to look like?
It’s going to be an interesting couple of years in webville, assessing the quality, and more importantly the effectiveness, of such video content as it gets assimilated into the average corporate’s digital strategies, and eventually their websites. How many CEO’s are going to suddenly get all celebrity on us?
Clearly it’s going to take some clever thinking and creativity to produce video content that has purpose, place and really resonates with its audience.
It’s easy to see how richer content can be integrated seamlessly, and with relevance, into the strategies on those companies who have a passionate subject matter, and the products to foster such visually engaging motion content. This is the place to start looking for a route map forward…
KOKOKAKA (for Sid Lee) have produced this nice marketing site for Adidas’s football boot – adizero F50. The campaign – light makes fast – uses quality video content to tell the story of the boot, and its benefits to the wearer. The nice thing about the site (as is becoming the trend) is making the video interactive, inviting the user to ‘drag’ video elements in order to continue the experience.
Supporting the main motion feature, a ‘how to’ style of video content has been shot to communicate the boots key features and to draw the user into the sale. It certainly makes the whole experience more engaging that a text based solution, as well as adding a real connection with the subject and the brand.
Nice work and an indication of how a motion based web experience could deliver true consumer connections as well as driving real business return.
I know this little brand film’s been round the block a little – well 2,146,443 times! But it’s nicely produced and pretty engaging in its own way – it’s worth a watch if you missed it…
Intel say – To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled “The Chase.” The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.
Why do we remember some things more that others? Why do some campaigns hold our gaze whilst others pass us by unnoticed? Why are we physically and emotionally attracted to certain messages when others attain no response?
We Are Magnetic is an exploration into the magnetism of communications.
It looks to examine the stickiness of messages. Aims to track new and emerging channels. And plots trends in creativity and technology.
Cataloguing intelligent design, digital innovation and clear brand narrative, We Are Magnetic aims to profile great work and great people.
We Are Magnetic is the creative thoughts and findings of its author Gavin Johnson.
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