Posters get an upgrade

April 19, 2013
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CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. What would be the most effective way to reach out to them?

Wi-Fi poster, by Cheil, increased the film’s official website traffic by 28.5%.

Time spent on the websites by Wi-Fi poster visitors was 5 time longer than regular visitors’. The Wi-Fi Posters translated into actual numbers. Each access point recorded the tally of wireless connections made, how many of them led to page views, and ultimately to on-line ticket sales.


Apple’s 27 guidelines for mobile UX design

July 23, 2012

  1. Focus on the primary task
  2. Elevate the content that people care about
  3. Think top down
  4. Give people a logical path to follow
  5. Make usage easy and obvious
  6. Use user-centric terminology
  7. Minimise the effort required for user input
  8. Downplay file-handling operations
  9. Enable collaboration and connectedness
  10. De-emphasise settings
  11. Brand appropriately
  12. Make search quick and rewarding
  13. Entice and inform with a well-written description
  14. Be succinct
  15. Use UI elements consistently
  16. Consider adding physicality and realism
  17. Delight people with stunning graphics
  18. Handle orientation changes
  19. Make targets fingertip-size
  20. Use subtle animation to communicate
  21. Support gestures appropriately
  22. Ask people to save only when necessary
  23. Make modal tasks occasional and simple
  24. Start instantly
  25. Always be prepared to stop
  26. Don’t quit programmatically
  27. If necessary, display a license agreement or disclaimer

Some great tips there on how to do mobile, and they should know! So it’s well worth taking note if you’re currently developing a mobile solution.

via: eConsultancy

tags: Mobile

A lesson in how to do good digital

January 7, 2012

If you’ve ever wanted to discover what it takes to do good digital work, then here’s your chance to be enlightened.

Learn about (the always excellent) North Kingdom‘s mastery, passion and sense of business. Plus discover invaluable tips and techniques on ‘how to think digital’ in David Eriksson‘s amazingly open, honest and inspirational inside story into his business.

One meaty app

December 30, 2011
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Pat LaFrieda’s motto is “Eat My Meat”, and with their iPad app, you can do just that. It’s a carnivore’s dream, containing beautiful butchering videos, photography, tips and techniques. No kitchen should be without it!

tags: Apps,Mobile

12 Trends for 2012

December 20, 2011

Mobile Commerce / Mobile Payments / Mobile + TV / Connected TV / Mobile in China, India & Africa / Mobile’s Threat to Other Services / Ecosystems & Walled Gardens / Real Time Bidding & Automation / Education Enabled / Hijacks & Guerrilla Marketing / ‘eBay’ for Services / Simplicity.

Domino’s can make you a Pizza Hero

November 29, 2011
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Rise through the pizza making ranks and become a Pizza Hero. Make top quality pizzas by kneading dough, spreading sauce, sprinkling cheese, placing toppings and more as you race against the clock.

Compete against other pizza makers on the Game Center Leaderboards. Share your achievements, scores, and pizza maker profile on Facebook and Twitter.

Then when you’re done order it from Domino’s. Hmm pizza – great little app.

tags: Apps,Mobile

Point the way to the perfect picnic

November 28, 2011
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Okay, we’re way past picnic season now, well this is unless you’re a total picnic freak! But I thought it well worth a quick review of the excellent Country Life – Great British Picnics app.

Created by Grey London, the app opens up great British picnic sites (unsurprisingly!), to anyone with a smart phone and an appetite for soggy sandwiches, suspect sausage rolls, and a special passion for alfresco dining.

Yes, the app is essentially a brand promotion piece, but it’s not unreasonable to surmise that Country Life may see themselves as bastions of British summer sun-drenched dining (well, drenched anyway – we’re always holding hope for the sun!).

As well as the plethora of picnic spots and supporting recipe ideas, that app makes great use of augmented reality mapping – for digital ‘vandalism’ of the country side, treasure hunt games, and of course weather forecasts – where would us Brits be without them, especially when planning a picnic!

The app itself has a lovely rustic style, and feels great to touch. I really love the way Grey chose to promote the app, etching QR codes onto various countryside objects. Great idea.

tags: Apps,Mobile

Amnesty unlock iAd

November 16, 2011
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Not everything in life has to be complicated to be effective. Perfectly proving the point, and getting straight to the heart of the issue, Amnesty International have produced this simple, but effective iAd in Sweden’s largest newspaper, DN.

To compliment the ads, and to further the powerfully simple idea, they’ve also produced some smart iPhone wallpaper apps.

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Great work.

Jeans West iPad App

October 14, 2011

Nice iPad app for Jeans West, created by Tribal DDB Melbourne, tackling the issue of how to handle the problem of the Long Tail of jeans in a limited shelf spaced bricks and mortar store.

tags: Apps,Mobile

Disney AppMATes

October 1, 2011
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Today sees the launch of a nice idea from Disney for getting kids interested in using mobile tech (as if they really need encouragement!).

AppMATes are a new line of toys that comes to life digitally when used with an Apple iPad, allowing kids to use the tablet’s screen as a virtual play mat.

The AppMATes toy line features miniature Disney Pixar Cars 2 vehicles with sensors on the base of each toy that are recognised as a unique footprint by an app with no cable or Bluetooth connection required.

They say the toys are aimed at ages 4+, but I know someone a little older that’s like one too!

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by____ Gavin Johnson