We Are Magnetic

After the gluttonous excesses of Christmas it’s time to sober up with a little caffeine fueled creativity…

Maybe it’s because java has the reputation for sustaining the creative mind (well, others my want to swap ‘java’ for another drug of choice – but lets go with it for now!), but I’ve always thought Nespresso have gone the extra mile in delivering truly inspiring visual experiences.

Nespresso Dhjana is a collection of coffees that represent the very best flavors from around the coffee producing world. Uncompromising in taste they certainly are, and with the added benefit of 100% AAA Sustainable Quality behind their production, they really are the perfect choice for a creative cuppa.

The supporting Nespresso Dhjana site, created by Soleil Noir Studio, is a wondrous visual event. It takes you on a journey through product’s life-cycle, allowing you to visit producing destinations, understand the issues and processes, get a virtual ‘flavor’ of each bean and finally discover new coffee inspired recipes. All delivered within a beautifully crafted visual feast.

The site may not have all those social and mobile ‘bells and whistles’ we like to see, but perhaps it shows that maybe, just maybe there is still a place left for Flash development today!

Ok, so the BT Vision Experience hasn’t got all the socially connected, augmented reality driven, highly mobile bells and whistles that we’re seeing on some of the coolest campaigns around at the moment, but it doesn’t need them, it’s just a guide to simple product.

But this fact of the simple, some might say boring, purpose of information delivery hasn’t stopped LBi creating something really engaging.

The premiss is simple – a bloke telling you all you need to know about a product. But they’ve created it in a way that manages to be both entertaining and informative. The experience is split into two key areas the ‘Guided Tour’ and ‘Ask a Question’, and the output is a set of video sequences and interaction elements.

The result is well worth an explore.

Champion of the Playground is an online skills league for kids that encourages them to learn and practice new skills.

The game based site, created by BBH London and unit9 for Robinsons Fruit Shoot, allows children to get involved in a virtual playground by competing with the friends in a series of interactive games such as: Trampoline, Dodgeball and Balance.

Players control the game via either keyboard/mouse input, or in a nod towards Kinect, through a movement activated webcam functionality.

Adding to the engagement of the site, players pitch their skills to win virtual prizes and the pride of being top of their team of friends.