I’ve profiled Eugenio Recuenco a couple of times before and will continue to at every opportunity. He creates images that are so opulent and lavish with an attitude, style and presence that just make you stare. I find something new every time I look. Is this advertising or art?
There’s been a real increase in the amount of ‘Ad sites’ out there for a while now, and the trend is set to continue. Many more clients and pulling their budgets out of TV and pumping them into the web. This, for me, is why there’s been such a dramatic advance in the levels of both creativity and execution in Flash sites over the last couple of months. Tool has created this great, hard working, example Salt 101 for Diamond Crystal. Excellent work.
…But he makes for a powerful campaign. He answers to the name of Pablo. Mother has done a brilliant job at creating the current advertising for FRANK – the UK’s drug awareness campaign. It features our ‘hero’ and ‘man’s best friend’ – Pablo, on his adventures around the darker side of life. The ad perfectly matches the subject matter, delivering its message in that subtle mix of attention grabbing street style and just plain strange. He literally pops up all over the place – you can see him at the cinema, on tv, online, on YouTube, you can even find him on Facebook. High impact, well integrated, important message.
According to the Wieden + Kennedy website ‘Work is worship’ is a populate indian proverb that that spell out the importance of good karma (quite closely related to ‘the work comes first!’). And this ethic is so imbed within the organisation’s Delhi office that it proudly takes ownership of their physical environment – created by using no less than 23,000 pencils. In fact all their offices have wall devoted to thought, created to make you think. Excellent ideas by an excellent agency. Love it.
Loewe commercial for the perfume “Quizas quizas quizas” made by Shackleton. Directed by Eugenio Recuenco and starring american super model Jennifer Pugh.
Why do we remember some things more that others? Why do some campaigns hold our gaze whilst others pass us by unnoticed? Why are we physically and emotionally attracted to certain messages when others attain no response?
We Are Magnetic is an exploration into the magnetism of communications.
It looks to examine the stickiness of messages. Aims to track new and emerging channels. And plots trends in creativity and technology.
Cataloguing intelligent design, digital innovation and clear brand narrative, We Are Magnetic aims to profile great work and great people.
We Are Magnetic is the creative thoughts and findings of its author Gavin Johnson.
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