The art of gaming

September 13, 2014
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I love this idea – bringing the world of art and the world of gaming together. With all the passion, commitment and creativity both forms of communication/entertainment command, this seemingly simple idea is genius.

http://greatnessawaits.gamermasterpiece.com/

And beautifully crafted by Resn and BBH.

Coca-Cola creates rainbows to celebrate 20 years of #RainbowNation

April 16, 2014
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In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”.

Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.

Great campaign idea. Great advertising!

What would you do with your last Milka square?

August 30, 2013
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What could be better in a chocolate bar than the last square? But could you bring yourself to share it with somebody else? And if so who?

To help you to choose, Milka and Buzzman decided to save you the difficult choice and  keep back the last square in their promotional Milka chocolate bars. To get it back (or send in on to someone you love – guess that’s the point!) the choc muncher needed to visit the campaign website and send on the love.

Love the campaign idea.

Posters get an upgrade

April 19, 2013
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CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. What would be the most effective way to reach out to them?

Wi-Fi poster, by Cheil, increased the film’s official website traffic by 28.5%.

Time spent on the websites by Wi-Fi poster visitors was 5 time longer than regular visitors’. The Wi-Fi Posters translated into actual numbers. Each access point recorded the tally of wireless connections made, how many of them led to page views, and ultimately to on-line ticket sales.

 

Lexus brings a Magazine to Life

January 31, 2013
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A rather nice way to bring those dull old magazine pages to life! Uses CinePrint, a technique Lexus has created to merge print and digital. Inspired by the stunning technology of the 2013 ES.

Created by Team One.

Stella Artois – Christmas Carole

December 21, 2012

StinkDigital and Mother London have created an interactive experience for Stella Artois that sends personalised messages to their brand fans.

The Facebook app integrates images of Christmas Carole on her journey with images of the recipient’s own city or town, using Google Street View and Google Maps.

“The aim was to create a seamless journey using Google’s location and maps technology in a very subtle way, and build to a magical moment at the culmination of the film where Christmas Carole arrives at the recipient’s home. During the shoot [SD] referred to our early prototypes using Google Streetview, and worked closely with director Nacho Gayan, and cinematographer Martin Ruhe, to ensure that assets shot on green screen used angles and reflections correctly.”

“The experience uses a combination of Google Streetview, Google Maps and satellite imagery, Google Places, and Google’s Directions and Geocoding APIs to build the custom background in each scene. Flash was then used to composite video in real time. To ensure the Google assets blended seamlessly with the film, every image was dynamically colour graded — while motion tracking user data and Streetview images — and even composited snow fall into each scene.”

The end result really is something to behold!

Meet the Superhumans

July 26, 2012
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Just 1 day to go until London hosts the greatest sporting show on earth.

Campaign Magazine take a look at the best 10 Olympic ads getting the nation’s pulses racing. There’s some great creative in there from a lot of great names, including: Wieden & Kennedy, RKCR/Y&R, 4Creative, BBH, Cheil, Mother and TBWA\Chiat\Day.

And my top choice? Well, over and above the great Adidas ‘Take The Stage’ (which I’ve talked about before), it’s Channel 4’s ‘Meet the Superhumans’ by 4Creative for the Paralympics. Wonderfully crafted, beautifully shot and very emotive.

What’s your top choice?

The Ad Agency Bloodline

July 16, 2012

Ever considered how the worlds top agencies are interconnected? The Ad Agency Bloodline infographic links them all up. It’s an interesting browse, and highlights the fact that great swathes of the creative world is really controlled by just a handful of major corporates. But is that a good thing?

It’s a big infographic, for a big subject, so check it out – here.

Adidas Take The Stage – Britain Be Great

July 6, 2012
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The latest ad in Adidas’ expansive Take the Stage campaign (created by SidLee) is an adrenaline-boosting Great Britain pridefest that’s more than contagious, it make (us Brits) believe.

Building on their last ‘Take The Stage’ ad, featuring Wretch 32, this one is certainly packed full of passion, crammed with character and brimming with British hope. Britain Be Great – Britain Is Great – It Is – Now I Believe.

Got my tickets, now I’m actually looking forward to it! #Olympics.

An ad is for life not just the media run

July 4, 2012
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I have to confess I’d not seen ‘Lamp’ before, I know – sorry! I stumbled across it after reading a (worth browsing) insightful article by CP+B’s Andrew Keller on Fast Company.

Lamp was released in September 2002 to promote IKEA in the US. Watching it just made me think (perhaps in contrast to the sentiment of the ad itself), a great ad is still a great ad, and can still be fresh even after 10 years, if you’ve never seen it before. And Lamp is a great ad.

Yes, there has been massive cultural shifts in the last decade, and in brand communications perhaps more that most, but people are still people, they still have emotions and feelings – tapping into those senses in a clever way, and mixing in a little humor, is still going to be a winner not matter what the channel. Creativity creates conversation.

That’s what CP+B achieved with Lamp – and it’s still impressive work.

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by____ Gavin Johnson