We Are Magnetic

So what would Old Spice guy give as the perfect Christmas present? The opportunity blow stuff up of course!

It is simply pointless, but that’s the simple point I guess. Is this going to be another W+K viral success for the Old Spice guy? It is quite entertaining (if you like that sort of thing!), even if the amusement only lasts about as long as it takes to splash on a little of the smelly stuff!

Go on, blow something up at devastatingexplosions.com

Do we really need to say any more!..

With a smart execution that perfectly captures our current crisis, DDB UK has created this beautifully simple ad for the Financial Times.

With the Euro and EU in deep crisis – the member nations are getting picked off like a duck shoot in a fairground.

The print and online ads will appear in the Financial Times and on FT.com.

Tomorrow sees the launch of a new campaign from Mercedes-Benz aiming to attract a younger audience. And I have to say, from what I’ve seen, it looks pretty darn cool.

In an attempt to reach this new-to-the-brand demographic, Mercedes will be kicking off the campaign with a commercial during this Saturday’s X Factor.  Although I can’t say I agree with the placement – I’m still to be convinced that the younger, but still sophisticated (read wealthy), audience Mercedes want are really at their TVs consuming the X Factor ‘talent’!

The Escape The Map campaign, created by AMV BBDO, follows a young woman called Marie who finds herself trapped in her C 63 AMBG Coupé in Streetview. The TV ad will encourage consumers to go online to escapethemap.com and work out a series of clues to help free Marie, who will also be tweeting from @girlinmap, and be entered into a prize draw to win the car.

The ad itself looks great, and when you hit escapethemap.com you’re treated to a wonderfully produced interactive video, that’s thoroughly engaging, and simply makes you want to be that guy in the car saving the girl. I want one. (the car that is – Angie!)

W+K London have launched a new campaign for Three, the UK’s fastest-growing mobile network.

The campaign aims to highlight the fact that Three is the fastest-growing mobile network in the UK. And points the audience towards Three’s ‘all-you-can-eat-data on a great range of smartphones’ offer.

It’s the first work that the agency has produced for Three since its appointment back in January, and the ad is a pre-cursor to a large integrated campaign scheduled to break in 2012.

I guess the main aspect of the TV spot – Drops – is the visual linking system that blends each scene together. It’ll be interesting to see if this is the theme that binds all the creative, and if so, how it’ll manifest across channels.