Coca-Cola creates rainbows to celebrate 20 years of #RainbowNation

April 16, 2014
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In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”.

Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.

Great campaign idea. Great advertising!

by____ Gavin Johnson