Using social to save lives

May 28, 2013
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The Natalia Project provides human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband.  It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.

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via Adverblog

tags: Creative

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by____ Gavin Johnson