Stella Artois – Christmas Carole

December 21, 2012

StinkDigital and Mother London have created an interactive experience for Stella Artois that sends personalised messages to their brand fans.

The Facebook app integrates images of Christmas Carole on her journey with images of the recipient’s own city or town, using Google Street View and Google Maps.

“The aim was to create a seamless journey using Google’s location and maps technology in a very subtle way, and build to a magical moment at the culmination of the film where Christmas Carole arrives at the recipient’s home. During the shoot [SD] referred to our early prototypes using Google Streetview, and worked closely with director Nacho Gayan, and cinematographer Martin Ruhe, to ensure that assets shot on green screen used angles and reflections correctly.”

“The experience uses a combination of Google Streetview, Google Maps and satellite imagery, Google Places, and Google’s Directions and Geocoding APIs to build the custom background in each scene. Flash was then used to composite video in real time. To ensure the Google assets blended seamlessly with the film, every image was dynamically colour graded — while motion tracking user data and Streetview images — and even composited snow fall into each scene.”

The end result really is something to behold!

Sometimes it’s cool to be a digital dinosaur!

December 14, 2012

The Field Museum’s T. rex skeleton “Sue” roars to life in this multi-user puzzle interactive. Visitors work together as palaeontologists, assembling the skeleton’s bones in fluid 3D. Extra content rewards visitors along the way, revealing clues about Sue’s life and what may have caused her death.

The experience, crafted by Bluecadet, runs fluidly and beautifully, on a gorgeous Ideum 65″ Presenter.

by____ Gavin Johnson