They are watching: Sensors Are Out There

July 18, 2012

Sensors Are About To Disrupt Your Industry.

In a recent Fast Company articleBruce Kasanoff & Michael Hinshaw explore, and shed a future light on, the–some might say–dark world of wireless sensors and their use in today’s data obsessed world.

It’s a great read, and one that could, I’m sure will, impact all our lives in the none to distant future.

Wireless sensors are starting to unleash a wave of disruptive innovation that will bring with it immense entrepreneurial opportunities.

They write…

There will be more wireless sensors in our world–by far–than there are smartphones, dumb phones, tablets, laptops and PCs combined. Billions upon billions today–and trillions tomorrow.

They will give us superhuman senses: to see “through” walls, to “hear” sounds many miles away, to “know” things we never could have known before.

No matter the size of your company, the ability to look at this new sensor-enabled world through the eyes of an entrepreneur is the price of admission. Already, thousands of startups around the world are laser-focused on implementing new business models that disrupt the status quo…

In there book: Smart Customers, Stupid Companies: they write…

Today, digital sensors can: monitor your tire pressure and avoid dangerous blowouts; analyze the gait of elderly citizens and warn of falls before they occur; follow the gaze of shoppers and identify which products they examine – but don’t buy – in a store; monitor which pages readers of a magazine read or skip; float in the air over a factory and independently monitor the plant’s emissions; detect impacts in the helmet of an athlete and make it impossible for them to hide potential serious blows to their brains; reveal when a dishwasher, refrigerator, computer, bridge, or dam is about to fail; trigger a different promotion as a new customer walks by a message board; analyze the duration and quality of your sleep; warn drivers that they are about to fall asleep; prevent intoxicated drivers from operating a motor vehicle; warn a person before he or she has a heart attack; detect wasted energy in both homes and commercial buildings; warn a parent or boss when anger is creeping into their voice, to help prevent them from saying or doing things they will later regret; tell waiting customers how far away the pizza delivery guy is from their house; analyze the movements of employees through a factory to detect wasted time and efforts; trigger product demonstrations or interactive manuals when a customer picks up or examines a product; congratulate an athlete when she swings a tennis racquet properly or achieves an efficient stride while running. What can they do tomorrow?

So where will all this take, and do we fully understand or even care about the impact this technology will have on our lives?

One thing’s for sure, it would be naïve to expect that none of the many bright, well-educated entrepreneurs out there are targeting your industry. Sensors are one reason you should think like a startup, or else.

Read: Sensors Are About To Disrupt Your Industry

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by____ Gavin Johnson