Wrangler – Keep True

July 31, 2012

Love this work from Stinkdigital.

Wrangler’s latest short film is set in its birthplace and spiritual home, North Carolina.

The FW12 season is themed Keep True, and collections feature iconic designs and details from Wrangler’s rich history, blended with modern innovation. As the original denim brand of the outdoors, Wrangler takes inspiration from nature.

The movie reconnects Wrangler with its roots out in the wild. At the heart of the piece is Thomas Keith. The one-time Salem Country D.A. now lives besides the Black River where he grew up. His love of the outdoors, free from the trappings of urban life, inspired the making of Wrangler’s seasonal film.

wrangler-europe.com

tags: Motion

Google Chrome Web Lab

July 30, 2012

The internet is incredible. It powers our lives everyday. It allows us to explore the world without leaving our homes. It gives us access to infinite information. But all this magic is invisible to us. Until now.

Through 5 interactive Chrome Experiments, Web Lab explores the extraordinary workings of the internet. Each experiment explores and demonstrates a different web theme. Worldwide visitors both online and offline will be able to play live music together, launch data into cyberspace and trace where images on the web actually live, see how robots can see people, and get teleported to unexpected places all over the world.

Check out Google’s Web Lab.

tags: Online

Meet the Superhumans

July 26, 2012
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Just 1 day to go until London hosts the greatest sporting show on earth.

Campaign Magazine take a look at the best 10 Olympic ads getting the nation’s pulses racing. There’s some great creative in there from a lot of great names, including: Wieden & Kennedy, RKCR/Y&R, 4Creative, BBH, Cheil, Mother and TBWA\Chiat\Day.

And my top choice? Well, over and above the great Adidas ‘Take The Stage’ (which I’ve talked about before), it’s Channel 4’s ‘Meet the Superhumans’ by 4Creative for the Paralympics. Wonderfully crafted, beautifully shot and very emotive.

What’s your top choice?

Apple’s 27 guidelines for mobile UX design

July 23, 2012

  1. Focus on the primary task
  2. Elevate the content that people care about
  3. Think top down
  4. Give people a logical path to follow
  5. Make usage easy and obvious
  6. Use user-centric terminology
  7. Minimise the effort required for user input
  8. Downplay file-handling operations
  9. Enable collaboration and connectedness
  10. De-emphasise settings
  11. Brand appropriately
  12. Make search quick and rewarding
  13. Entice and inform with a well-written description
  14. Be succinct
  15. Use UI elements consistently
  16. Consider adding physicality and realism
  17. Delight people with stunning graphics
  18. Handle orientation changes
  19. Make targets fingertip-size
  20. Use subtle animation to communicate
  21. Support gestures appropriately
  22. Ask people to save only when necessary
  23. Make modal tasks occasional and simple
  24. Start instantly
  25. Always be prepared to stop
  26. Don’t quit programmatically
  27. If necessary, display a license agreement or disclaimer

Some great tips there on how to do mobile, and they should know! So it’s well worth taking note if you’re currently developing a mobile solution.

via: eConsultancy

tags: Mobile

Gatwick Express Tracks

July 20, 2012

I love the idea of Gatwick Express Tracks, it’s a site that takes you on a musical journey from Victoria all the way through to Gatwick on the Gatwick Express (unsurprisingly!).

The idea is to make the city > airport journey a whole lot more interesting, by providing an exclusive 30 minute Express Track inspired by the journey, when you buy your ticket online.

The site itself, created by VCCP, has a nice user controlled animation that replicates the journey, and along the way you get to chill out and listen to sample tracks.

tags: Online

They are watching: Sensors Are Out There

July 18, 2012

Sensors Are About To Disrupt Your Industry.

In a recent Fast Company articleBruce Kasanoff & Michael Hinshaw explore, and shed a future light on, the–some might say–dark world of wireless sensors and their use in today’s data obsessed world.

It’s a great read, and one that could, I’m sure will, impact all our lives in the none to distant future.

Wireless sensors are starting to unleash a wave of disruptive innovation that will bring with it immense entrepreneurial opportunities.

They write…

There will be more wireless sensors in our world–by far–than there are smartphones, dumb phones, tablets, laptops and PCs combined. Billions upon billions today–and trillions tomorrow.

They will give us superhuman senses: to see “through” walls, to “hear” sounds many miles away, to “know” things we never could have known before.

No matter the size of your company, the ability to look at this new sensor-enabled world through the eyes of an entrepreneur is the price of admission. Already, thousands of startups around the world are laser-focused on implementing new business models that disrupt the status quo…

In there book: Smart Customers, Stupid Companies: they write…

Today, digital sensors can: monitor your tire pressure and avoid dangerous blowouts; analyze the gait of elderly citizens and warn of falls before they occur; follow the gaze of shoppers and identify which products they examine – but don’t buy – in a store; monitor which pages readers of a magazine read or skip; float in the air over a factory and independently monitor the plant’s emissions; detect impacts in the helmet of an athlete and make it impossible for them to hide potential serious blows to their brains; reveal when a dishwasher, refrigerator, computer, bridge, or dam is about to fail; trigger a different promotion as a new customer walks by a message board; analyze the duration and quality of your sleep; warn drivers that they are about to fall asleep; prevent intoxicated drivers from operating a motor vehicle; warn a person before he or she has a heart attack; detect wasted energy in both homes and commercial buildings; warn a parent or boss when anger is creeping into their voice, to help prevent them from saying or doing things they will later regret; tell waiting customers how far away the pizza delivery guy is from their house; analyze the movements of employees through a factory to detect wasted time and efforts; trigger product demonstrations or interactive manuals when a customer picks up or examines a product; congratulate an athlete when she swings a tennis racquet properly or achieves an efficient stride while running. What can they do tomorrow?

So where will all this take, and do we fully understand or even care about the impact this technology will have on our lives?

One thing’s for sure, it would be naïve to expect that none of the many bright, well-educated entrepreneurs out there are targeting your industry. Sensors are one reason you should think like a startup, or else.

Read: Sensors Are About To Disrupt Your Industry

The Ad Agency Bloodline

July 16, 2012

Ever considered how the worlds top agencies are interconnected? The Ad Agency Bloodline infographic links them all up. It’s an interesting browse, and highlights the fact that great swathes of the creative world is really controlled by just a handful of major corporates. But is that a good thing?

It’s a big infographic, for a big subject, so check it out – here.

Fancy a Dom?

July 12, 2012

100% Flash free, Sid Lee and Random Studio get somewhat experimental with their new site for Dom Pérignon.

It’s an interesting site, and one well worth checking out, even if it’s just to see what’s going to be (I’m sure) the next iteration of the creative use of HTML5. The site takes on an experiential feel when you’re interacting with it – and literally unfolds before your eyes!

It’s possible not the most obvious site to navigate, but I guess that’s the point. It really does deliver a sophisticated, refined and quality experience. 100% Flash free – 100% on brand.

Adidas Take The Stage – Britain Be Great

July 6, 2012
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The latest ad in Adidas’ expansive Take the Stage campaign (created by SidLee) is an adrenaline-boosting Great Britain pridefest that’s more than contagious, it make (us Brits) believe.

Building on their last ‘Take The Stage’ ad, featuring Wretch 32, this one is certainly packed full of passion, crammed with character and brimming with British hope. Britain Be Great – Britain Is Great – It Is – Now I Believe.

Got my tickets, now I’m actually looking forward to it! #Olympics.

The Shard

July 5, 2012

Today sees the inauguration of a new towering addition to the London skyline – The Shard. The impressive structure, designed by Renzo Piano is not only the highest point in the City of London, it also stands as the tallest building in Europe.

Possible it does also stand as a symbol of corporate arrogance, or maybe it’s a genuine trophy of the success of the City. One thing is for sure – The Shard is now well and truly on the map.

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by____ Gavin Johnson