claw you way up to be a Mogul

March 18, 2012

So there aren’t that many sites that start you off at the bottom and make you claw you way right to the top the reach your reward. But simply, but cleverly that’s what Hyper have done with the campaign site for Mogul – their smart looking iPad game.

As the premise of the game is to get to the top of the ‘social’ (read financial) ladder, it’s the the hyper fashionable parallax up-scrolling is sensible way for getting the point across. The visual look fantastic too, I’d play it (note to self: wishlist – new iPad!).

tags: Apps,Online

Flyin’ with Air Jordan 2012

March 12, 2012

For the 2012 Nike Air Jordan campaign site, Academy have crafted this lovely looking HTML5 ‘digital experience’. Yes, we’ve all seen parallax scrolling before, but this really feels like the implementation of a technique specifically to enhance the product experience.

by____ Gavin Johnson