Golf R Drivers Forever iPad App

February 29, 2012

Great work from AKQA – The Volkswagen Golf R Drivers Forever iPad app gives you everything you’ve ever wanted to know about the all-new 2012 Golf R. From the storied history of the Golf model and the community that rallies around it, to the elite engineers of Volkswagen R GmbH, this app covers it all.

tags: Apps

FedEx EarthSmart

February 28, 2012

Here’s a well thought-out and good looking site created by BBDO NY and Jam 3 for FedEx. Their EarthSmart site looks to articulate how seriously the company takes sustainability, and does so through a dashboard of inforgraphics, games and custom videos that you can explore to find out more about FedEx’s impact on out fragile planet.

tags: Online

Kauko – remotely control pop-up café

February 27, 2012
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For World Design Capital 2012 Helsinki, hasan & partners and Perfect Fools have created the Kauko pop-up café.

You can remotely control every aspect in real-time on the web. It’s purpose is to demonstrate to those not naturally interested in design that design is everywhere, it affects us all and that anyone can affect design.

Contiki goes to Europe

February 21, 2012

Following on from the smart creativity of their last campaign – Pin Me If You Can (mentioned here), Contiki have only gone and done it again… but this time the search is on in Europe.

This Way To Amazing utilises the same game-play principals as Pin Me, but this time you have to track down the physical location of 4 travellers on their European vacation. Locational clues are time released in the shape of micro movies, making the whole experience pretty sticky, and once fixed in you used Google Maps and a Street View mashup to pin them down.

The whole gamification of the experience is heightened by the clever Facebook connection, bringing a useful social dimension to the campaign. And like the last version The Way simply feels smart.

It certainly worked last time and the experience is in no way diminished this time round. It’s a great idea well delivered.

A quick note on Valentine’s Day…

February 14, 2012

This lovely little video has been created to promote Field Notes – Red Blooded notebook – which has recently been added to their standard product line.

The ad is a lovely little love story, told through the notebook itself, a lovingly crafted love letter dedicated to the creators true love.

Perhaps indicating that there’s no love loss between FN and Moleskine (going by the style and delivery of the ad), there seems to be a battle ahead for the hearts and passions of all us creative note takers. Still it is lovely to see such lovingly crafted work.

That is a lot of Love! Good job it’s Valentine’s Day.

tags: Creative

by____ Gavin Johnson