I can’t help thinking that in our world of quick hitting, time limiting, headline driven, speed gratification the delicate art of body copy is much overlooked.
Ok, so this great campaign for the Spring/Summer advertising campaign for Aizone, a luxury department store in the Middle East, isn’t exactly supporting my theory. But with a little imagination an interest in looking at beautiful body copy could lead someone into an interest in writing beautiful body copy.
Models were body painted in typographic sentences “Forget Regret” “The Time is Now” and “Talk Less Say More”. It does make you think.
