It certainly seems that a lot of today’s ground breaking, digitally inspired, agencies are hitting 10 years old all at the same time. Must have been something in the air around the millennium.
The Barbarian Group is just one of those ground breaking, digitally inspired, agencies. From brand planning, to attention-grabbing ideas, to innovative applications, products and platforms you can’t ignore their impact.
Enjoy their first 10 years all over again – Barbarian Group X.
Why do we remember some things more that others? Why do some campaigns hold our gaze whilst others pass us by unnoticed? Why are we physically and emotionally attracted to certain messages when others attain no response?
We Are Magnetic is an exploration into the magnetism of communications.
It looks to examine the stickiness of messages. Aims to track new and emerging channels. And plots trends in creativity and technology.
Cataloguing intelligent design, digital innovation and clear brand narrative, We Are Magnetic aims to profile great work and great people.
We Are Magnetic is the creative thoughts and findings of its author Gavin Johnson.
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