Cooking up a tasty PSD

January 26, 2012
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Italy-based artist Stefania Rota created a stop-motion video that shows what baking would be like if it were done in Photoshop.

Rota created the stop-motion set of ‘Adobe Photoshop Cook’ using cardboard and kitchen utensils. Select ingredients and tools using your cursor, and edit the cookies to cook—don’t forget to save

tags: Motion

Nike+ FuelBand

January 25, 2012
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The Nike+ FuelBand is designed for anyone who wants to be more active. It measures your daily activity and turns it all into NikeFuel. So you can set a goal for every day and then go out and beat it.

Life is a sport. Make it Count.

Another great idea from Nike+, and another great ad to launch it!…

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The barbarian group hits 10

January 24, 2012

It certainly seems that a lot of today’s ground breaking, digitally inspired, agencies are hitting 10 years old all at the same time. Must have been something in the air around the millennium.

The Barbarian Group is just one of those ground breaking, digitally inspired, agencies. From brand planning, to attention-grabbing ideas, to innovative applications, products and platforms you can’t ignore their impact.

Enjoy their first 10 years all over again – Barbarian Group X.

The beautiful art of body copy

January 23, 2012

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I can’t help thinking that in our world of quick hitting, time limiting, headline driven, speed gratification the delicate art of body copy is much overlooked.

Ok, so this great campaign for the Spring/Summer advertising campaign for Aizone, a luxury department store in the Middle East, isn’t exactly supporting my theory. But with a little imagination an interest in looking at beautiful body copy could lead someone into an interest in writing beautiful body copy.

Models were body painted in typographic sentences “Forget Regret” “The Time is Now” and “Talk Less Say More”. It does make you think.

Samsung digitally enhanced vista: Smart Window

January 13, 2012
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Samsung have launched a new ‘transparent’ smart window screen, that’s set to add a digital layer directly onto your window based vista (yes, that right window, as apposed to your Windows based Vista!). Released at this year’s CES, the technology looks to be the next big ‘tech to have’ for all those avid followers of gadget fashion.

It’s an interesting idea, but you’ve got to ask the question why? Just… why?

Modernist Cuisine

January 10, 2012

I have to confess, even I am a little surprised to be posting about food. It’s not that often that you stumble across a recipe book that really does stop you in your tracks and makes you say ‘wow’!

Modernist Cuisine: The Art and Science of Cooking is one of those recipe books.

It’s a surprising book in many ways. Surprising that the world needs a six-volume, 2,438-page set of books (des­tined to rein­vent cook­ing – according to its authors). Surprising that you could reinvent food photography in such a powerful way. Surprising that you’d want to part with £311.05 for the pleasure of owning it. And, perhaps most surprising that one of its authors is an ex Microsoft chief tech­nol­ogy offi­cer – DR. Nathan Myhrvold.

So would I want to own a copy? Unsurprisingly – heck yes, it looks beautiful!

Heineken: QR conversation starters

January 9, 2012
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You know what it’s like, you’re rockin’ out at a festival, there’s a load of new people to meet, but you can’t be expected to talk to them all. That would be silly. There must be a way to streamline the tricky art of the conversation opener, find the people you want to chat to and avoid all that time consuming rejection!

At the Heineken Open’er Music Festival in Poland, event goers could visit the Heineken U-Code Dome to setup, personalise and print their own QR code stickers that would, when scanned by any others at the festival, connect strangers together to hopefully start a conversation!

The idea, created by Leo Burnett Warsaw, is an interesting one. It certainly a compelling way for brands to use QR Codes to help their fans reach out and connect with one another. One just has to ask whether it’s also adding to the death of the subtle art of verbal conversation?

tags: Life,Social

A lesson in how to do good digital

January 7, 2012

If you’ve ever wanted to discover what it takes to do good digital work, then here’s your chance to be enlightened.

Learn about (the always excellent) North Kingdom‘s mastery, passion and sense of business. Plus discover invaluable tips and techniques on ‘how to think digital’ in David Eriksson‘s amazingly open, honest and inspirational inside story into his business.

Go Rally around HTML5

January 2, 2012

Yes, you will have seen the excellent Rally Interactive site in plenty of other ‘inspiration destinations’ before now, it’s an obvious eye-catcher. But it seems entirely appropriate to start off my 2012 postings with something that will continue to grow in influence and importance, within the wider digital community, throughout this coming year – HTML5/CSS3.

There’s nothing new or cutting-edge about either of these technologies (that’s already happened), but what is emerging is – A. the creative possibilities offered for truly standout sites, and – B. the swift take-up and implementation by the commercial sector.

As the better browsers promote (sorry but IE really needs a kicking!) and our multi-device needs demand, these technologies are allowing for flexible, single development applications, that ensure a fully accessible, wholly joined-up user experience wherever and on whatever we choose to do our browsing.

With the imminent slow death of Flash, it’s nice to see that creativity will always find a way.

by____ Gavin Johnson