Not everything in life has to be complicated to be effective. Perfectly proving the point, and getting straight to the heart of the issue, Amnesty International have produced this simple, but effective iAd in Sweden’s largest newspaper, DN.
To compliment the ads, and to further the powerfully simple idea, they’ve also produced some smart iPhone wallpaper apps.
Great work.
It’s an interesting question, and one that’s being asked in many a creative studio right now. With the massive growth in popularity of apps propelling our transition from desk/laptop computing to tablet media consumption, the question ‘what makes a great app?’ is one that needs to be answered as swiftly as the take-up of our beloved mobile devices has been.
The answer, of cause, is in the app’s usefulness to its consumer. Make an app that makes your customer’s life that little bit easier, happier or more knowledgable, and you’ve made a great app.
The nuances are a little more complex. And it’s those subtleties that clever creatives must grappling with to fully deliver the perfect product.
Image Mechanics have beautifully illustrated their thinking process, and with it have broken down the key ingredients of strategy, design and technology. Things are starting to take shape!
Tomorrow sees the launch of a new campaign from Mercedes-Benz aiming to attract a younger audience. And I have to say, from what I’ve seen, it looks pretty darn cool.
In an attempt to reach this new-to-the-brand demographic, Mercedes will be kicking off the campaign with a commercial during this Saturday’s X Factor. Although I can’t say I agree with the placement – I’m still to be convinced that the younger, but still sophisticated (read wealthy), audience Mercedes want are really at their TVs consuming the X Factor ‘talent’!
The Escape The Map campaign, created by AMV BBDO, follows a young woman called Marie who finds herself trapped in her C 63 AMBG Coupé in Streetview. The TV ad will encourage consumers to go online to escapethemap.com and work out a series of clues to help free Marie, who will also be tweeting from @girlinmap, and be entered into a prize draw to win the car.
The ad itself looks great, and when you hit escapethemap.com you’re treated to a wonderfully produced interactive video, that’s thoroughly engaging, and simply makes you want to be that guy in the car saving the girl. I want one. (the car that is – Angie!)
Got Milk? is somewhat of an institution in the US. And as such it’s recognised as being one of the most famous commodity brand campaigns in the States.
A short history lesson (for those who don’t know) – Got Milk? is an American advertising campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 24, 1993. The campaign has been credited with greatly increasing milk sales in California though not nationwide. (thanks Wikipedia)
The latest Got Milk? campaign is a lesson in its own right. This time Goodby Silverstein & Partners have created a rather playful campaign site that, as well as teaching you about the many health benefits of the product, employs a level of ‘hidden’ interactivity to keep its audience engaged and feeling special.
What you you think? Like the milk?
It’s Monday morning, so lets take a moment to simply study a delightful design.
The PENTAX site, created be The1stMovement, is a nice example of how to make physical products look great online. Following in a fine tradition of displaying small electronic consumer goods in highly attractive ways, the site managed to get the most out of its products’ qualities.
Even without much digital trickery, the site manages to use its simple, clean and well structured layout to maximum effect, communicating its messages, engaging its audiences and making the whole experience, right down to the press release nav, a simple joy.
…Well that’s the task in Montblanc‘s new campaign site The Beauty Of A Second.
The site is essentially an online competition aimed at driving brand interest. It takes the shape of a short-film contest, where the user is challenged to capture perfect beauty in a one second long video.
It is a good idea, and one the obviously matched the brand really well. Viewers are encouraged to capture their beautiful second via a digital device of their choice. Once uploaded the videos can be stitched together to create a perfect feature made from a myriad of beautiful seconds.
The winner gets to go the Berlin to meet Will Wenders and the Montblanc team.
This one’s been doing the rounds, but incase you’ve not seen it, here’s Microsoft’s vision of the future.
It’s full of interesting ideas, both with regards to the devices we’re all going to be using to connect with the ‘network’ in the future and the interfaces we’re going to be interacting through.
Although it all seems a little futuristic and far fetched, the film just seems to feel very believable. Whether that’s because we’re all now tunned in to the possibilities of our future tech, through all those Hollywood flicks, or whether it’s that Microsoft have just painted an achievable, and even inevitable future vision.
Bring on 2020.
Why do we remember some things more that others? Why do some campaigns hold our gaze whilst others pass us by unnoticed? Why are we physically and emotionally attracted to certain messages when others attain no response?
We Are Magnetic is an exploration into the magnetism of communications.
It looks to examine the stickiness of messages. Aims to track new and emerging channels. And plots trends in creativity and technology.
Cataloguing intelligent design, digital innovation and clear brand narrative, We Are Magnetic aims to profile great work and great people.
We Are Magnetic is the creative thoughts and findings of its author Gavin Johnson.
by____ 