The site is essentially an online competition aimed at driving brand interest. It takes the shape of a short-film contest, where the user is challenged to capture perfect beauty in a one second long video.
It is a good idea, and one the obviously matched the brand really well. Viewers are encouraged to capture their beautiful second via a digital device of their choice. Once uploaded the videos can be stitched together to create a perfect feature made from a myriad of beautiful seconds.
The winner gets to go the Berlin to meet Will Wenders and the Montblanc team.