Okay, we’re way past picnic season now, well this is unless you’re a total picnic freak! But I thought it well worth a quick review of the excellent Country Life – Great British Picnics app.
Created by Grey London, the app opens up great British picnic sites (unsurprisingly!), to anyone with a smart phone and an appetite for soggy sandwiches, suspect sausage rolls, and a special passion for alfresco dining.
Yes, the app is essentially a brand promotion piece, but it’s not unreasonable to surmise that Country Life may see themselves as bastions of British summer sun-drenched dining (well, drenched anyway – we’re always holding hope for the sun!).
As well as the plethora of picnic spots and supporting recipe ideas, that app makes great use of augmented reality mapping – for digital ‘vandalism’ of the country side, treasure hunt games, and of course weather forecasts – where would us Brits be without them, especially when planning a picnic!
The app itself has a lovely rustic style, and feels great to touch. I really love the way Grey chose to promote the app, etching QR codes onto various countryside objects. Great idea.
