Run from zombies or take part in a crazy Japanese game-show, become a hip-hop star or an astronaut in the future – the choice is up to you.
To launch the new Mentos line of chewing gum ‘UP2U’, the brand turned to Unit9 and The Martin Agency to create a campaign site that would be as sticky as the product could become.
UP2U is a browser-based experience holding eight very different, and yet subtly synchronised films. While watching, viewers can switch between different films, they have the choice to choose their flavours.
The eight films were written and shot by Anrick and his team in London, and were filmed with their own actors, set design, and a bespoke score composed for the project.
It’s a great site, slightly strange, and a little freaky at times, but none the less sticky for it!
