You know what it’s like, you’re out on a serious Saturday shopping spree, but you just don’t know what to buy to get the right ‘look’, fashions change as fast as a seamstress snip. One false purchase and it’s game over, you’ll be banished to the fashion backwaters. It’s serious stuff!
Fortunately Vogue have come the the rescue of these fatigued fashion followers. Vogue Stylist is a pocket personal stylist, pointing the fashionista towards the latest on-trend look, whilst promoting pertinent products.
The app, created by Steady, is simple, sophisticated and stylish. However its somewhat limited scope does leave it a little wanting for the average high street shopper (but I guess that’s the point!).
The interface, albeit a little basic, does feel good, it’s easy to navigate and there’s a nice click through to buy function. It is however the photography that makes the app (as you’d expect from a Vogue product), the sense if high fashion runs right through the experience.
To make the whole experience fully engaging though, Vogue could have been a little more social in their approach. The app, I feel, could have been greatly enhanced by the addition of an element of social sharing - allowing trend setters to show off their fashionable credentials. And a geolocation function could add a hyper-local element, driving customers to fashionable store, feeding the trend for ROPO.
Overall the concept certainly isn’t for everyone, but if you’re a dedicated follower of fashion it’s a essential addition to your pocket.
