Join the Rebellion – keep Volkswagen from the Dark Side

June 29, 2011
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Our home—Earth—is in trouble. VW opposes key environmental laws we need if we’re going to stop our planet going the way of Alderaan (bye bye). But all is not lost. We feel the good in Volkswagen.

All of us in the Rebellion are calling on Volkswagen to turn away from the Dark Side and give our planet a chance.

Join the Rebellion.

In a really rather brilliant advertising move, Greenpeace have turned VW’s highly memorable and massively viral campaign – The Force – on its head with their Join the Rebellion campaign. Using VW’s concept to strike a blow for the forces of good is just ingenious.

But who will win out? The Dark Side (40m YouTube) or The Rebellion (400k YouTube – at time of writing). The battle is on…

Peugeot: digitally Touch-The-Car

June 27, 2011
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I love stumbling across simple creative ideas that make you say “Why didn’t I think of that?”. Just when you think you’ve seen it all, another great use of digital pops up to show you just how far the channel can go.

Taking the very physical concept of the ‘Touch The Car’ endurance competition, Peugeot have just run a campaign called ‘Take The Car’ – taking the challenge online. Created by Volt Reklambyrå, users would compete live from around the world to win a week with the car of their choice.

How did it work? ‘Players’ would connect via Facebook, select the car they wanted to drive, and simply click and hold their mouse on it for as long as they could. Simple!

To keep the competition personal, you got to see your competition through their Facebook profile pictures that popped up whilst the clicking was underway. And to stop any ‘book-on-mouse-cheating’ all the clickers had to undertake simple tasks along the way.

Whilst all this mouse holding was going on, Peugeot knew they had a captive audience, and took the opportunity to ‘subject’ the players to key Peugeot facts.

It’s a simple idea, well executed. Why didn’t I think of it?

2 reasons brands need to engage and keep it social

June 25, 2011

1. Nice case study from Sony Ericsson in Australia about their Social Xperiments campaign:

2. Another great Oz case study this time from Sony Pictures about how to sell more DVDs:

both from Iris Sydney.

tags: Social

Intel – after The Chase comes The Escape

June 23, 2011

Intel-Escape

Following on from Intel’s The Chase (which I’ve mentioned before here), Intel have just launched their new campaign The Escape.

Based around similar principals to The Chase, The Escape, created by DDB, takes you on a desperate journey to break free from an imminent threat. The YouTube channel takeover integrates film, interactivity and social networking into a seamless experience – making you the hero.

Through a series of motion sequences, interspersed with ‘challenging’ interactive puzzles, you – as the hero – get to save-the-day by helping to damsel in distress escape the clutches of the evil henchmen.

In a way The Escape is a classic story, just told with the benefits of a new interactive channel. Overall it’s a decent campaign, and takes this growing-in-popularity channel to new levels of user engagement.

Best takeover yet I reckon.

Super 8 for iPhone

June 22, 2011

Nizo_by_im

Image Mechanics have reengineered the Super 8 film to bring us Nizo — a camera for the iPhone that captures all the charm that only Super 8 film can deliver.

If the pre-launch site for Nizo is anything to go by the app itself will be a delight. With a lovely use of HTML5 culminating in a beautifully functional design layout, the app should be nothing if not stylish and sophisticated. Can’t wait!

Channel 4 + Paralympics + Digital = Boccia

June 21, 2011

When Channel 4 won the bid to broadcast the Paralympics in 2012, they set an ambitious target of making their Paralympics coverage the biggest event in Channel 4’s history.

Core to their remit with the Paralympics coverage is to bring about a permanent and fundamental shift in the UK of perceptions of disability and disability sport.

A very worthy and much needed change in the collective consciousness, I think you can agree. But how do you go about this seemingly seismic shift?

Well for a start, the aimed perception change is, at its heart, based around sport – always a great leveler. The recognition of the intended implementer of change is high. And the available channels of change are, perhaps as never before, numerous.

Game Changer

To ‘start the ball rolling’ – so to speak – Channel 4 have look at the best channels to engage with their audience and, unsurprisingly, selected digital as an essential part of their communications strategy.

Being that the subject matter in question is perhaps the ultimate in sporting achievement, and the channel for engagement is digital, it seems almost natural that the broadcaster should turn to one of the best game creators in the business – Preloaded – for a solution.

Preloaded‘s solution is a beautifully crafted online game of Boccia (paralympics.channel4.com/boccia/). The visuals are stunning, the game play feels natural, the games tension is really exciting – with different levels, difficulties and opponent types – and you can make it social with Facebook connect. Overall the experience is a joy.

As a strategy Boccia isn’t an Olympic sport, so helps represent the difference of the games (Paralympics and Olympics) and the importance of the different sports involve.

Boccia is a turn based game based on similar rules to Boules, but devised specifically for athletes with physical disability who require a wheelchair. The aim of the game is to throw leather balls as close to the target jack as possible.

Preloaded’s excellent work certainly makes for a great digital game, their craftsmanship and attention-to-detail is, as ever, second to none.

Mind Changer

So go play the game at: paralympics.channel4.com/boccia/ read more about the dev at: preloaded.com/work/boccia/, and lets hope that this obvious game changer could also be the catalyst for some serious mind changing to.

Ford Active Park Assist – doggingly good?

June 16, 2011
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To advertise Ford’s active park assist feature (in France), Ogilvy France have produced this nice little ad that makes use of man’s best friend to lead (sorry!) us through to the feature sell.

I do like it, I have to say. But it must be fair to say that it is an ‘influenced piece’. Paying homage to the likes of W+K’s Honda Ad or Google’s Chrome promotional piece or some of the other influenced off shoots, themselves a ‘tribute’ – mentioned here. But the twist of the dogs is a smart distraction.

The film was directed  by a highly acclaimed music video director – James Frost. And an Adverblogger was involved, so it’s gotta be well worth a watch.

One thing though – I don’t know if it’s a YouTube thing or a style thing but it’s all a little desaturated, not sure about that bit?

Listerine – Mouth vs. Life

June 15, 2011

Listerine

This is a great ad campaign by JWT London for Listerine. The unique YouTube page lets people see, in ‘real life’, the affects of all the stuff we shove in our mouths on our teeth and gums.

If nothing else, it’s put a big toothy smile on your face!

KinectShop by Razorfish – Emerging Experiences

June 14, 2011

Are you looking at the new eCommerce experience?

When you think about it today’s eCommerce experience is nothing like that of the real shopping experience (except for the fact of shifting cash from your pocket to theirs!).

There’s always been something missing in the whole stay-at-your-computer-and-shop experience. Yes it’s simple, fast and effective; yes you get the full choice of the long tail; and yes you get a price that often beats the high street, but you do lose something ‘human’ along the way.

That ‘human touch’ has driven a lot of digital technologies of late – be it mobile led (talked about here), digital customer service led (talked about here), or simply due to the ever evolving expectations of a society hungry for shopping down new channels (talked about here).

Now there’s a new contender in the digital marketplace, base around Microsoft’s Kinect motion camera.

Game Shopping

Razorfish’s Emerging Experiences team have created KinectShop to demonstrate the use of the Kinect platform in a retail or at-home augmented reality shopping experience.

R-EE say “KinectShop allows shoppers to cycle through an assortment of products, in this case purses, and visualize the products as part of their outfit, thereby better informing the purchase decision. The natural interaction offered by the Kinect platform allows the shoppers to quickly develop a 1-to-1 connection with the product through the use of augmented reality.”

It’s certainly an interesting idea, and I like that there are also sharing options via QR codes and NFC, plus the obligatory social networking tie-ins.

It’ll be interesting to see this type of technology develop. It does attempt to bring something of the personal back into the simply transnational, which has to be good for the consumer. I’m just not sure about turning the shopping experience into a virtual ‘game’ really hits the right note – but that could just be me!

How do you like your eggs?

June 13, 2011
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Crispin Porter + Bogusky Europe has created this great iPhone app for Swedish sandwich spread brand Kalles Kaviar.

As well as telling you how to boil an egg, the app will give you all sorts of ‘interesting’ egg related advice – even putting together a playlist that will match the cooking time for your perfect egg.

I think the really nice thing about this campaign is its simplicity – all you do is enter the code printed on the side of the egg and the app takes over.

All that remains to be asked is: what came first the idea or the application?

tags: Apps,Mobile
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by____ Gavin Johnson