IKEA have recently launched a new campaign for it’s bedding catalog, the A Better Sleep For Everyone campaign site, produced by Kokokaka, takes you on a journey of discovery through 6 different mattresses.
Each of the 6 ‘experiences’ is shown through the eyes of a different Swedish artists, each of them interpreting a classic lullaby performed in a dreamy and surreal music video.
By scrolling up and down the user can change between the artist’s music videos and the different mattresses. Experience, for instance, a soulful Tingsek having problems with falling asleep. Just like the princess from the famous fairy tale he gets annoyed by something hard under the pile of mattresses. But guess what? It’s not a pea, it’s Tingsek’s band!
The site itself is beautifully crafted, with lovely video production, well shot photography and fully on-trend use of HTML5 techniques. The site not only works as well on the desktop as it does on the mobile, it really does manage to capture an atmospheric, highly dreamlike mood.
It’s a lovely way to bring the importance of those sleeping hours fully into the conscious. So check in out and let yourself fall asleep to beautifully performed lullabies!
