Marussia Virgin Racing has launched a new site for the new racing season. The site created by Poke (also sporting a shiny new site themselves), picks up on a theme in F1 racing sites, started my McLaren last season (posted here), of creating a highly graphical, clean, typographically strong user experience.
The site itself feels very contemporary, with its use of ‘hero’ images leading into each article, and its powerful type style. A season contender? Maybe.
Why do we remember some things more that others? Why do some campaigns hold our gaze whilst others pass us by unnoticed? Why are we physically and emotionally attracted to certain messages when others attain no response?
We Are Magnetic is an exploration into the magnetism of communications.
It looks to examine the stickiness of messages. Aims to track new and emerging channels. And plots trends in creativity and technology.
Cataloguing intelligent design, digital innovation and clear brand narrative, We Are Magnetic aims to profile great work and great people.
We Are Magnetic is the creative thoughts and findings of its author Gavin Johnson.
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