UGC goes big screen

January 28, 2011


Life In A Day is a historic global experiment to create a user-generated feature film. Shot on a single day – 24 July 2010 – by anyone with a camera, and uploaded to the project’s YouTube channel, the aim was to capture a glimpse of life on our earth.

Billed as ‘One World. 24 Hours. 6 Billion Perspectives’ the film makers aim to select the most compelling and distinct footage and edit them together into one experimental documentary film, produced by Ridley Scott and directed by Kevin Macdonald.

The resulting film will premiere at the Sundance Film Festival, as well as on the Life In A Day YouTube channel tonight at 7pm. Everyone who’s footage made it into the final cut will be credited as co-directors.

Are we at a tipping point where user generated content (UGC) goes big time, and we all become the directors of our own escapist experiences.

A glass of water helps you ecodrive

January 27, 2011
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Saatchi & Saatchi Stockholm and Dallas STHLM show us how a simple glass of water can help you drive more eco-friendly.

Toyota A Glass of Water is a fantastically simple campaign, that used mobile App technologies, to bring a smart concept to life, that communicates a serious message, to helps to support an innovative product, that drives a business purpose. Brilliant.

Amnesia Razorfish: Tabletop Transfer

Amnesia Razorfish have developed a new technology that aims to make data transfer not only simple and effective, but an experience in itself.

Dispensing the typical ‘send and receive’ interface, the team at Amnesia Razorfish opted for a more natural ‘gesture-based’ interface. The technology allows a smartphone user to move their content freely between two devices, by literally dragging it off their phone onto a Microsoft Surface Table and back onto another device instantly.

This new tabletop transfer technology opens up the possibility of seamless, social sharing of any content such as photos, music or embedded apps between multiple handheld devices. Bringing near universal data transfer capability to an intelligent tabletop has got to be a pretty interesting concept. Making data transfer an experience in its own right is a very big idea!

Vending Machine 2.0

January 25, 2011

Have you ever hammered on the side of a tired old vending machine because it’s just swallowed your quid and not spitted out a bean – let alone a Coke?

Well those small frustrations are soon to be a distant memory, when the humble vending machine gets an upgrade – vending machine 2.0.

Utilising touch screen technology – to provide you with an informed choice, near field communication (NFC) – to make payment a breeze, and internet connectivity – to keep itself fully topped and up ready to serve, the modern digital world has finally made its way onto the train station platform (to highlight one destination). Happy vending.

(seen on Adverblog)

iAd for Nissan Juke

January 23, 2011
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It’s generally accepted and well reported, that this year is going to be the year of the mobile.

With the humble mobile phone going through stratospheric advancement in recent years, people’s pockets have never been so smart. With such an intelligent platform to target, mobile marketing has jumped at the opportunity to engage with the individual by providing meaningful media.

Power to the pocket

The mobile web is set to take off. With mobile search, locational based services, near field communications, QR codes, and on-the-move social media all converging to ensure we’re always connected, always informed and always with our mobile phone.

This flood of truly useful services, has bought about the opportunity to inform – some might say influence – the man on the street (literally!). Mobile advertising has, for a good while now, been doing some pretty good business. Now it’s about to explode. Meaningful targeting, our acceptance in sharing ‘who we are’, and our love of the App, has given the talented mobile marketeer the perfect breading ground for creating engaging portable experiences that sell product. (more…)

Run Fwd: Nike+ runs a digital relay

January 21, 2011

Nike+ has always been about connecting with runners and inspiring them on through those lonely miles (or kilometres!). Ever since R/GA created it, the web was the channel of choice to not only connect runner to brand, but, crucially for its success, runner to runner.

Now, in our socially connected world, Nike+ has extended their thinking and created something totally relevant – socially connected running.

Nike+ have teamed up with W+K Japan to develop (and launch) Run Fwd. A project that unites people and helps promote the idea of urban running across the planet.

Run Fwd: The Global Ekiden Relay is effectively a socially connected marathon. Originally, the Japanese word ‘ekiden’ (‘eki’ stands for ‘place,’ and ‘den’ means ‘destination’) is a marathon with the total distance of 42.195 kilometers, which is ran by six runners (the first one takes 5km, and the other ones 10 km, 5 km, 10 km, 5 km and 7.195 km respectively).

Nike have given this idea a social twist — the Tasuki Sash, which is usually passed from one runner to another as a baton, has now gone digital, and is given online through email invitations, encouraging teams of socially connected runners to join the race on

The rules are simple: once you received a nomination, you have 72 hours to accept it and run at least 3km, track the distance using Nike+GPS or Nike+ applications and then choose a person to nominate as the next runner. If you fail to complete the run, the whole team is disqualified.

Prizes are given to the best teams (but only in Japan!). The initiative closes up on February 28.

Nike’s vision here is obviously to pick up on current trend and put some realism into the term ‘socially active’.

Nike 6.0 iDNation

January 19, 2011

Nike 6.0 iDNation is a community for creative individuals to get inspired, customise some gear, and make some comment on the style of others.

Promoting the destination, they’ve mocked up this great looking touch screen demo. It may not be live, but it does point towards the creative future potential of digital within the retail environment. Interactive times ahead!

Google celebrates 10 years of Adwords

January 14, 2011


To celebrate 10 years of Adwords, Google have sent personalised thank-you videos to all its customers – impressive stuff.

AKQA (among others) have developed the supporting YouTube channel, that brings the whole 10th Anniversary experience to life. As well as all the personal stories, the site does something Google – it delivers data in a clean, crisp, very digestible way.

Like all great creative, the site gets you totally engaged with its content, bringing its statistical data and consumer trends into a highly captivating focus. Just look what can happen in 10 short years!

tags: Online

Nike Better World

January 12, 2011


It’s nice to see that in these heady days of fully integrated, social, mobile, augmented, targeted, retargeted and mashed up digital world in which we find ourselves, that a smartly designed, simple website can still grab the eye.

Nike Better World created by W+K is just that, a smartly designed, beautifully crafted, simply eye catching website. The site’s nice use of modern coding techniques gives it a fluidity that once was the preserve of the Flash player, but is now fully accessible, completely usable and totally platform independent.

Get mobile with Nike

January 11, 2011


AKQA‘s NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction.

Mobile fitness Apps always seem to be a perfect match for the medium – getting you mobile with your mobile! The Nike experience delivers a much needed solution to all those New Year resolutions.

tags: Apps
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by____ Gavin Johnson