A framework for storytelling

November 28, 2010
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It’s always great to find frameworks. Frameworks for design grids have, for sometime now, revolutionised the way we design websites. Frameworks for code have done the same for the architecture.

Now people are looking to find the same for that essential element in any project – its strategy. “Great…”, I hear you chant, “…a framework for strategy – that’s just brilliant, I wont have to think anymore, easy!!”

Hmm, I see a problem. Thinking. I can show you hundreds of frameworks for brand and marketing strategies – just hit Amazon! I’ve read a lot of them and no have made me think ‘this is easy’. I guess you just can’t mechanise ideas.

Still, it is always good to seek them out. And this one from Storyworldwide is well worth a watch, and as close as I’ve seen.

H&M projecting a new image

November 26, 2010
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H&M have recently opened a flagship store in one of Amsterdam’s monumental buildings. To bring the opening ceremony to life, and to grab the attention of the passing shoppers, they opened up with an innovative 3D projection mapping on the historic building.

tags: Motion

Socially driven

November 22, 2010


Today’s the last day that you can enter Fiat’s ecologically focused Facebook App ‘driving’ competition ecoDriveGP.

The App puts your motoring skills to the test. You have to drive as efficiently as possible to climb the leaderboard, unlock awards and share them on with your Facebook friends. The Winner gets the title of Europes best eco-Driver at the grand finale at the Bologna Motorshow.

The Facebook App, as well as the whole ecoDrive concept itself, is a great idea. Created by AKQA, the App takes the concept of environmentally conscious driving to a totally logical level – if you’re passionate about reducing your carbon footprint through eco friendly driving techniques, then you’ll want to be telling all your friends about it – and Facebook’s the way to connect with them.

Allowing an application within the car itself track your driving ability, and then allowing that application to publish its findings online for you to win prizes for a light right foot, is a great idea. The only thing is, you’ll need to buy a Fiat first!

tags: Apps,Online

Find your pulse

November 21, 2010


Ever since July when Land Rover officially launched, what they’re calling, a new style icon – the Range Rover EVOQUE, the team have been running a series launch events in some of the worlds most stylish cities.

Throughout these events, Land Rover have managed to keep their highly stylish, very fashionable target audience wholly front-of-mind, with the events much more akin to the launch of a new perfume or fashion collection than that of a new 4 wheel drive car. Having said that the beautiful lines and stylish frame fully deserves its run on the catwalk.

Supporting these trendy and highly fashionable events, The Brooklyn Brothers London have created an equally stylish launch site – The Pulse of the City. The site elegantly takes the user to various fashion cities around the globe, and lets them explore the local journeys of trendy celebrities.

It’s a well put together site, albeit without a vast array of content, but there’s a blog and supporting EVOQUE creator to make up for the slightly thin-on-the-ground engaging experience.

One thing the site does illuminate is the growing importance of digital channels in selling high ticket items – such as the EVOQUE. With an iPhone App and links to key social networks, the EVOQUE’s marketing strategy is looking to be as fashionably digital as it is elegantly stylish.

The other thing that Land Rover show us with the launch of such a vehicle in our current ‘flexible’ financial market is that for some, they really have never had it so good. (But I’d never say that in public!)

Seasonal transition

November 16, 2010


Following on from a recent post about the search for a new, innovative Flash transition, Perfect Fools have, yet again, produced some more great work for H&M’s online campaign for this year’s holiday season. Check out the campaign here.

tags: Flash

Pure Japanese white powder

November 14, 2010
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What makes a good Facebook app?

It’s got to reasonably simple to use, you’ve got to want to use it at least a couple of times, it’s got to have a little interactive drama – and reward you for your input, it’s got to be fun, it’s got to make you want to challenge your mates (or what’s the point of creating it for Facebook!?), and it’s got to be relevant.

Japan Tourism: Powder Dash Facebook App invites you carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to get you thinking about Japan. Users can challenge friends or compete on the leaderboard.

Simple, addictive, fun, social, and relevant. Nicely done.

tags: Apps,Online


November 13, 2010
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There’s been a new alternate reality game / iPhone app combo ‘running’ from MINI in Sweden recently, and it really is a very cool idea indeed.

The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an iPhone app and your own two legs. The catch is, you have to get within 50m of the virtual MINI to hit “Take The MINI Now” in the app before escaping as fast as possible, because anyone else who gets within 50m of you can instantly take the virtual MINI back! If you are the person holding the virtual MINI after 7 days of 24/7 gaming, you’ll win a real MINI Countryman. (Adverblog)

Don’t rush to book your flights to sunny Sweden, the car’s already been won! Sorry. But the real winner might just be the marketing concept!

Flash Vs HTML5

November 10, 2010


The Flash Vs HTML5 debate has caused much discussion over the recent months and it’s certainly got Code Computerlove getting their coding keys tapping. They’ve created a playoff for the two technologies in the shape of the classic computer game “pong”.

Code say that they believe the two technologies are not in competition and each have their purpose, but they thought it might be amusing to actually put them in direct competition. Flash is on the left and the HTML5 Canvas is on the right.

Internet TV

November 4, 2010


TV is changing. It’s getting more connected. The future is no longer about passively gazing at the old goggle box in the corner of the room, while it mindlessly beams out its content to whomever will watch. No, the new corner of the room will be filled by the Google box.

So, how do you promote the virtues of a fully connected, highly interactive, total entertainment experience container. Well, you create a great website, that’s how. And Odopod have done just that for the Sony Internet TV with Google TV.

Sony is always on the leading edge of innovation and it’s no surprise that they were the first to create an Internet TV powered by Google. With so much buzz around the new Google TV and all eyes looking at Sony, they needed a digital presence that highlighted the features and specs in an interactive, innovative and super engaging way (Odopod).

The site itself is a beautifully designed experience that provides key details and features of the new TV through video Q&As, Tweets and a gallery of product imagery, all shot in a playful tilt-shift world.

A broadcast experience that engages its audience, actively connects with its fans and allows viewers to contribute and share. bring it on.

by____ Gavin Johnson