Digital park

October 31, 2010
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Effective communications have always relied on the ‘right time, right place’ factor. So if you’re a well known ‘outside’ venue, how do you deliver timely and relevant messages that will connect with a new ‘digitally enhanced’ audience?

Well, you use to power of locational based mobile action to add to the physical experience.

Central Park – New York City, was looking to engage a younger, more ‘wired’ audience. The result was The World Park Campaign, an event based, locational centered information and game play digital experience.

The World Park uses strategically placed QR codes to create a mobile interactive experience that engages its audience and raises awareness for the city parks. Once the codes are scanned, by enabled smart phone, the ‘park goer’ is transported into amazing digital experience that details the parks rich history, its geology and its use in numerous Hollywood blockbusters.

Adding to the information rich experience, an element of game play keeps the user exploring every meter of the venue’s open spaces, encouraging longer stays and repeat visits.

It’s a great idea – connecting people with parks. And just goes to show that if you really want to get people out into the fresh open air, stretching their legs and enjoying the physical, you’ve got to make it fully digital.

Moving Tales

October 26, 2010
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Moving Tales is a quality iPad app for children’s storytime. It’s packed with great 3D animations, music and voice-over, showing the true potential of this platform for bringing stories to life.

The Moving Tales team have managed to capture the essence of a great kids story – drama and delight, and use the best of the digital platform to tell the tales in a truly moving way.

tags: Apps,Motion

Now you CAN have your cake and eat it…

October 22, 2010
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…With IKEA’s new iPhone app – IKEA Kondis.

The app allows you to select your favorite tasty cake, then gets you exercising. As you walk, run or bike, IKEA Kondis tracks your progress and lets you know when you’ve burnt enough calories to stop and get eating.

Well life is all about balance – and your iPhone’s the perfect device to let you know when you’ve hit that perfect balance.

tags: Apps

The world is your canvas

October 20, 2010

Why be restricted to the confines of a screen when you could think bigger? – much bigger.

Continuing my exploration of digital media’s leap from the screen into our physical world, we’re starting to see more and more innovative work being produced for a canvas far beyond the confines of a controlling screen.

Take for example this ‘installation’ – The LightLine of Gotham – created as an art piece, but to promote the new Honda CR-Z, by the highly talented Seeper.

Seeper is an arts and technology collective. Founded in 1998 seeper’s nucleus is the pursuit of essence. Exploring natural user interaction and ubiquitous computing to create multi-sensory experiences and memories.

Some will say it’s “just art”, others will say it’s true sensory branding in the physical. I believe it’s yet another example of our need to push new boundaries, to find new ways to express the deep emotions created by the digital experience, and a need to transform the once personal into a unifying visual event.

What is true, is that digital is truly coming of age, finding its feet and stomping all over our physical world. The future’s bright, the future’s neon.

Scan it an see

October 19, 2010


OakleyView for iPhone and iPad

October 16, 2010

Clever marketeers are always looking for opportunities to market their brands. Brilliant ones see those ‘golden’ opportunities in global events.

A Good News Story

Having just sat glued to my TV set watching, with a shared delight, the recently recovery of the trapped Chilean miners, I thought to myself, this really is a good news story.

These events really don’t come around too often. It’s a sad fact that normally when this type of event is reported (to a global audience), it’s to report that ‘x’ amount of people died in a horrible accident. We get a quick glimpse of the grieving families, and carry on with our lives – it’s just the way we’ve been conditioned.

So, it was really great to watch a good news story. And I really do think that as a race we all shared, at least, a little smile at this event. Sometimes human graft is rewarded with a positive outcome.

But how did you turn a good news story into a good brand opportunity?… With a smart idea… (more…)

Silky smooth transitions

October 14, 2010


In any Flash project, there’s always one key decision the design and technical teams need to make (well, one amongst million others!) – how are we going to handle the transitions?

If you break down most Flash projects you find that they’re main purpose is to take the user through a series of visual screens – quite often images. The presentational nature of the beast commands it so!

So, you’re left with a problem – how do you get from one image to the next in a way that’s interesting, connected to the subject, and just a little different from the thousands that have gone before.

With the new H&M Fall Fashion 2010 collection, Perfect Fools show us there is still a nugget of interest and delight to be had from the simple transition. Their silk inspired journey through the collection is eye-crabbing, totally connected to the items on display and more than different enough to warrant this post. Perfect (again!).

tags: Flash

Plain old-fashioned nice

October 12, 2010


I’ve just realised that a lot (if not all) my recent posts have focused around tracking various creative applications of ‘web tools’ to deliver digital experiences.

I don’t find this overly surprising, as there’s currently so much interesting work being developed around available social platforms, and that brand are really starting to pick up of their communicative benefits to spread the ‘brand message’. But I do feel I need to check myself every now and again.

Showing us that plain old-fashioned nice is often just as worthy as the flashy, shiny new – Firstborn have created a beautifully put together campaign site for The Hartford. Achieve What’s Ahead takes us through the lives of six ‘ordinary’ people and their interactions with The Hartford.

The stand-out thing about the site? In my opinion, Firstborn’s ability to craft something very special from the pretty ordinary. The feel of the photography, the quality and depth of the video footage, and the subtle animation of the site just goes to show that sometimes all you really need to do is get the basics right.

tags: Flash

Tweet a site

October 11, 2010


So, what’s the modern way to create an agency site? Well you tweet it of cause!

Following on from a recent post (here) about the prevalence and real commercial usability of web tools, and building upon Boone Oakley‘s very cool YouTube site I’ll mentioned before (here), Kamchatka have developed their new agency site totally in Twitter.

It’s a great idea – enabled wholly by the recently revamp of the Twitter interface! – seems such an obvious thing to do, and has the added advantage of saving the team a bunch on hosting!

Kamchatka shows us that sometimes all you have to do is think outside the web box and look to the tools we’re all using everyday to communicate our thoughts, for a complete web solution.

tags: Online

by____ Gavin Johnson