Need for speed

August 30, 2010


To promote Vodafone’s roll-out of the fastest mobile network in the Netherlands, Achtung have created a neat little facebook app that looks to challenge one of the fasted drivers on the F1 circuit.

The actual challenge sees Vodafone shout for 28.800 Facebook users to join the race in a virtual car on Facebook and challenge F1 champion Lewis Hamilton, to race against the speed of it’s improved mobile data network. The time it takes Vodafone’s network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track – Schiphol is rumored – on the 13th of september. The race will be aired live on Facebook.

It’s a great way to harness the power of the Facebook user network to the advantage of a simple marketing message. (Adverblog)

The night is coming

August 27, 2010


Hugo Boss have launched a new fragrance for men – Boss Bottled. Night. To promote this summer’s product launch, the brand have created a new campaign site that tacks the inescapable drive from day to night, with a focus on the time you’ll most likely to be getting ready for a night out on the town – dusk.

The site focuses in on various global cosmopolitan areas currently in the night hours. Once the sun fades on a global destination content is streamed to the site from various online social channels: Weather from Yahoo!, mood sentiment from Twitter, and stats of each cities life style (researched by Blast Radius).

It’s an interesting concept, nicely produced with a very atmospheric feel.

Ideas fountain

August 23, 2010

Black Milk Media show us that a cool idea is a cool idea, wherever it is. Schweppes transformed the geiser of Paco de Arcos (Portugal) into an installation, a pretty cool idea.

(via Adverblog)

A Titanic site

August 20, 2010


With just 2 day to go before physical launch of Expedition Titanic, Firstborn are building on their launch of the events digital destination. Expedition Titanic takes you on a discovery of the deep – 12,500 feet down under the waves to discover the wreck of the Titanic and its final resting place.

The site delivers some beautifully crafted 3D sequences, that takes the viewer on a cinematic journey to the watery depth. Once there the viewer will discover facts about the mission, the ship, the wreck site as well as the technology used to explore this legendary ship.

Supporting this great content, Firstborn have developed a social strategy that sees the engagement of Titanic fans through Facebook, Twitter, YouTube and Flickr, where the community can follow the story and meet the discovery team.

On 22 August the expedition begins – with live feeds via social media APIs, you can follow the day-by-day adventure. A nicely crafted site, some interesting buzz and an event well worth following.

Controlled by weather

August 19, 2010


Great little music spot, where global weather conditions controls the video. You get to search the globe for the weather conditions of your choice and then just sit back and listen to the music! Lissie “Cuckoo”. Another innovative use of Google mapping.

tags: Online

Look at the size of it!

August 18, 2010


Dimensions is a really great idea. Within the reporting of several recent global ‘events’, there seems to have been a marked increase in relating such catastrophes to their geographical coverage. This, I have to admit, is interesting and adds to the overall reporting, but it’s often a little hard to relate the impact of size from one’s own perspective.

The site – HowBigReally? – looks at overlaying the size of both current and historic events on top of a locational map of your choosing. Another great use of Google’s mapping toolkit.

Ever wondered what the coverage of the recent BP oil spill would be like if it had happened in Bromsgrove? Or how far the deepest hole ever drilled would reach if it had been started in Birmingham city centre?

Dimensions is another example of how a really sizeable idea can be really simple, but also give us great perspective.

tags: Online

Play to learn

August 16, 2010

Barclays have created a new way for today’s ‘youth’ to learn all about the wonderful world of personal finance. 56 Sage Street, developed by BBH (and B-Reel), takes the form of an online, scenario based, game play experience.

The site is a point and click game set in a vast city, where you’re free to explore and click on hundreds of destinations. With each click you’ll find work, places to stay, new challenges and contacts to help you make it. The aim is to work your way up through the cities financially focussed structures, eventually proving yourself to the man – and running the city. Along the way you’ll learn lots, improve your money management skills, oh, and open a Barclays account (they hope).

With the fact that you’re more likely to win the lottery than change your current account, banks are aiming to capture the youth market early, in order to sustain their future business stability. And what better was to grab this digitally savvy, experience led audience than a quality online game play adventure.

56 Sage Street takes things pretty far, with its shear size, great graphics and engaging interaction it is a fully immersive experience. Hopefully this site will leave its pedagogic impression on our future savers and spenders, bringing about knowledgeable financial management practices for all.

tags: Online

Be the star of the movie

August 14, 2010


Ring Roger is an interactive film experience that’s designed to talk to young people in Scandinavian about the dangers of illegal alcohol and its links to organised crime.

The site itself presents as a first person experience, where the user gets to decide the outcomes of the action. Starting at an innocent party, the user controls the direction the night takes through a series of multi-point decisions. If you’re good things are fine, but if you make wrong choices things deteriorate pretty quickly to a chilling end.

Created by B-Reel and Abby Norm the site used cutting edge technologies to put its user literally right in the middle of the action. From the word go you are asked to upload an image of your face, which is then mapped onto the main character within the movie. As you work your way through the night, you see glimpses of yourself within the action itself – making things suddenly very real.

It’s a brilliantly executed (excuse the pun) production, and the use of the user makes things interesting, different and captivating for its target audience.

With face mapping technology now beginning to be an integral part to immersive online experiences, are we going to see ourselves staring in the latest action thriller movies delivered directly to our interactive screens?

Create your surfing experience

August 13, 2010


I’m loving Billabong‘s new site – I Surf Because created by the team at Design Royale. The site aims to engage the world’s surfing community into sharing their boarding experiences. It’s by no means a massive site, but contains some stunning photography and a nice link up with some YouTube content.

But the best thing about the site is its little ‘statement creator’ app, where the user’s taken through several steps to the creation of their very own surfing statement. It’s simple and quick to use, and with the beautiful imagery your thought is always supported by a great visual. All statements are entered into a competition and the winner gets to have the ‘ultimate experience’.

tags: Online

Little Devil

August 12, 2010


The new Devil’s Lair site is a really nicely crafted ‘storybook’ site developed by DDB Melbourne. It’s simple, yes, but elegantly articulates the narrative of this exceptional Australian winemaker.

tags: Flash
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by____ Gavin Johnson