Were you one of those kids that just wanted to drive a truck, but somehow your school careers teacher got you doing something pointless like working in an office of becoming and banker?
If so, then this is the site for you. The new Volvo FMX site lets you journey back to your childhood, to get behind the wheel of this 32 tonnes monster truck.
The site, created by a collaboration of Swedish agencies – Valentin & Byhr, Normal Inc and Lucky Punk, first initiates the user – to review their driving prowess, then hands over the keys to a truck load of information.
The user’s ‘driving skills’ are continually scrutinised throughout a sequence that involves some great footage of the FMX, and some equally engaging game play. The ‘driver’ must use their keyboard skills to keep the truck on track, collect a load and deliver it efficiently to its destination.
This type of user participation to receive a reward (the keys to the truck), builds upon one of the theories creating ‘Conversational Capital‘ a term defined by the team at Sid Lee as a key factor in developing positive word-of-mouth communications. And with the sites ability to post your driving results onto your favorite social network, this has to be one for positive chatter.
Overall the site looks and feels great, it has a good mix of informative content and rich, engaging interactivity. It certainly got this studio bound creative thinking about donning the boots and hitting the quarry – just for a weekend?!
