Together we can Fuck Cancer

April 30, 2010


FWA‘s site of the day today is the amazing Fuck Cancer created by Pacwebco. The site aims to change the way cancer is treated and perceived. As with almost all cancer charities, they’re looking to do away with the stigma and victim mentality, so prevalent, and give the power back to the patient.

The site’s essence follows in the steps of a long tradition of charities breaking down the stigma of the ‘C’ word.

It’s a beautifully crafted site, it ‘feels’ amazing and really makes you want to get involved. It has a really innovative style within its section, I love the simplicity, form and great typographical treatment. A great action campaign site for a very worthy cause, so get yourself onto the site and get involved. Together we can Fuck Cancer.

Be Transformed by Nike

April 29, 2010

I know it’s a little old now, but I’ve just stumbled upon the beauty of Nike’s ‘Be Transformed’ campaign. The campaign features women whose exercise takes on extra power with the aid of animation. Punching Bag, Jump Rope, Meteor and Bike all show the transforming power associated with the Nike Women brand.

‘Be Transformed’ was created by AKQA, and is distributed throughout Asia Pacific in cinema, TV, digital (mobile and website), print, out-of-home and in-store.

AKQA in San Francisco have furthered the campaign into the new Sister One range by engaging the likes of I Love Dust who have created some stunning animation as part of a campaign, with some amazing results.

This is their slightly tweaked portfolio version that (according to their site) extends the original 45 second piece featuring a girl dancing turned into a 1:20 epic about a girl-turned-superhero outsmarting an enraged robot through the centre of a Tokyo-inspired Metropolis.

Brilliant work.

Funk up your player


The problem with today’s video social media sites is that the player controls are so incredibly dull…

Until now! With VH1 Players you can cover the dull old basic model from YouTube.Pop and your favorite rock star will play the video for you on your website all the way ’til the crowd raw! Rockin’.

tags: Online

Nike / Brasil National Team Jersey 2010

April 27, 2010

How do you go about expressing the key technologies behind your potentially World Cup winning football kit; Made from recycled plastic bottles, making it extra water repellent and super-flexible?

Well, you call up Matt Pyke at Universal Everything and get him to direct a video art film that communicates the concept. The results are quite stunning.

tags: Motion

Light Graffiti

April 25, 2010


This stunning creation is part of a series of light graffiti images by Sola. It’s a form of art that requires precise photographic skill, carefully choreographed performance and a wild imagination. Pablo Picasso dabbled with the art form in his later days, and now we’re seeing an urban reappearance, with simply stunning results.

tags: Art

Time to get your vote on – at the Webbies

April 23, 2010


It’s that time of the year again, the time to start getting your vote on at.. The 14th Annual Webby Awards.

Having emerged from a pretty interesting year on the web, there’s some good stuff in there and lots to review. What is pleasing to see is that the standard of digital output seems to have not been affected by the tough and challenging year we’ve had. Judging by the quality of work in this years entries, digital is still pushing the boundaries and driving innovation in all sectors.

As with any election, the most important thing to do is to vote! I’m a strong believer that if you’re going to use it, you should contribute something back. So get your vote on at the People’s Voice. For a sneak peak at my favorites check out… (more…)

tags: Online

Erik Zappon

April 22, 2010


Erik Zappon is a Danish photographer and cinematographer with a keen eye for lighting and the detail. He has a really interesting mix of experience from great architectural shots to an interesting take on products photography. He has a lovely style and his site is pure minimalism.

The making of an award winning fight – 1066

April 20, 2010


You know, there’s not many companies in this business that are so into what they do, so focussed on producing the very best, so talented, that they seem to always impress – no matter what they do.

Okay, that’s enough gushing praise!! But really, Preloaded are one of those companies that you just want to watch.

Yes, they do great work – and have need doing so ever since I’ve been watching the (from the early TV days), but so do lots of others. Yes, they’ve got that cool, creative, digital vibe going on, but so do lots of others. Yes, they know their market and seem to hit the perfect note with every piece they put out, but so do lots of others. And, yes, they’ve bagged an award of three, but so have plenty of others.

What most impresses me about the team is what they give back.

I follow their Twitter feed @preloaded and they seem to always be at this event, sponsoring that, supporting this and commenting on that. Now, I know that’s not unusual, but it’s the way they report their findings to their audience – with passion and with a true want to pass on the knowledge that really is striking.

But, the thing getting my fingers to keyboard is their recent post – The making of 1066. It’s an in-depth narrative into how they made 1066 for C4 Education (and bagged some of those awards I was talking about). It’s great, interesting – and really show us how to go about creating a masterpiece.

Well done chaps, and keep the information flowing – it only serves to make you look better and better.

tags: Online

Coke kick off World Cup campaign

April 19, 2010


Today sees Coke kick off its World Cup 2010 campaign, heralding the start of the buildup to South Africa’s festival of football fun.

The brand, created by Attik, has been around for a while, but the real game starts today with the launch of the TV commercials. The three-phase campaign, by ad agency Santo, begins with a TV and digital push entitled ‘The longest celebration’ (see the Ad here), centered on goal celebrations.

To make the campaign much more viral and interactive, Coke fans are then directed towards Coca-Cola’s YouTube channel, in which users are encouraged to video their own celebrations, load them up to the site and share them with the rest of the world.

It’s a nicely rounded campaign aimed at entertaining, engaging and evangelising the inimitable Coke brand.

Picking up the gauntlet of improving Aston Martin


Ugur Sahin has looked at the styling of, perhaps, one of the most desirable brands in automotive – Aston Martin.

It’s quite an undertaking to pickup the gauntlet of designing something that so many hold up as the pinnacle of design style, but Ugur Sahin seems unfazed by such a challenge. The results are simply stunning.

The Aston Martin Gauntlet is a lovely facelift on the One-77 and the DB AR1 by Aston Martin. The lines seem to convey the cars latent power, it’s a stylish yet somewhat aggressive take on the classic styling. A thing of beauty? It will be interesting to see AM’s reaction… Can I have one please?!

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by____ Gavin Johnson