As you can probably tell if you’ve read some of my previous posts, I’m a big fan of Sid Lee‘s work for Adidas. With their latest creative work, they certainly don’t disappoint, this time for Adidas Style Essentials – crafted with the excellent Cartelle.
The site encourages the user to ‘paint’ their own navigational interactive journey, complete with pit stops, games and an innovative inline product catalog.
The site reinforces the ‘originality’ aspect of the brand message, with a real sense exploration and discovery. It engages the user by requiring them to be creative and fully active whilst on the site. Once the ‘journey’ has been painted on screen, the experiences found within are interesting, fun and always fully on trend. Along the way you’ll meet personalities, discover styles (with drivers to buy), go ‘behind the scenes’ and play some cool games.
Both the agencies involved in creating this site continue to produce exceptional work and are both in my favorites. As an aside I’ve just bought Sid Lee’s book Conversational Capital and judging by the first couple of chapters it looks as if it’s going to be an excellent read. They’re presenting a really fundamental idea as to what makes us, as consumers, talk about our purchasing experiences. I’ll let you know more when I’m done…
