Adidas – interactive wardrobe

January 21, 2010


Perfect Fools (for Riot) have created this excellent site for Adidas Women’s Training. The Fools say that ‘the site involved breaking elements out of static film footage to increase depth and presence, and turn it into an interactive 3D landscape.’

It’s a beautifully crafted site that not only engages the user, but leaves you actively wanting more. PF’s use of innovative technology sits perfectly within the subject matter. For the time you’re online, you feel total immersed in the experience, and it’s a believable one at that – sport and style (and I’d add technology) do go hand in hand.

Perfect, no foolin’.

tags: Flash

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by____ Gavin Johnson