Are you looking at the future?

December 3, 2009

riba

The Royal Institute of British Architects has been awarding the President’s Medals since the 1850s and the awards were established in their current format in 1984. This year’s winner is Nicholas Szczepaniak of University of Westminster London UK.

Nicholas states that his thesis is intended to expose unexpected readings of the built environment in the future if we don’t take more drastic steps to deal with climate change. Set in the Blackwater Estuary in Essex, the project envisages a set of militarised coastal defence towers that perform multiple functions: (more…)

Room to play

December 2, 2009

clusta

Clusta have created this great campaign site and advertising for Toshiba :: Upscaling. Its been around for a while, but it’s a great use of mixed live action and Flash. Brilliant.

Have you got Rhythm?

muji03

tha ltd. have created a set of just beautifully crafted motion shorts for MUJI rhythm. Everything about the TVCM for Mujirushi Ryouhin perfectly matches the MUJI brand. The format is an evolved, 15-second version of playMUJI. It’s a pleasure to interact with.

tags: Motion

A winning identity?

December 1, 2009

2012-pic

This is the latest Olympic identity to be released since London’s somewhat controversial 2012 logo created by Wolff Olins in 2007. The 2012 logo certainly got pulses rising with Londoners called for it to be axed, dubbing it an “embarrassment”, “hideous”, “childish” and “ugly”.

The logo for the Winter Games has been designed to provide a clear emphasis on reaching new audiences through digital platforms. With the identity based around the Games URL ‘sochi2014.ru‘, it’s certainly relevant (how many millions will touch the brand through the web?), but it it better? Good question.

tags: Branding
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by____ Gavin Johnson