Jeroen Hofman has create an interesting set of images for the advertising campaign ‘Sneeze’ – a project for 180 Amsterdam (I think!). Certainly a striking collection of shots, from a photographer who can only be described as having an eclectic mix of subject matter. Great stuff.
Alex Freund has created this beautiful set of beauty images in beautiful black and white. Stunning.
I love Specialized, so I’m always interested to see how people translate the brand into a visual story. Venture Visuals have done a great job with its stills and motion work. Getting the passion and quality of the S-Works range stop on.
On 7 December 2009 leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen, Denmark to determine the fate of our planet. Leading up to this event Ogilvy began working with the United Nations and the International Advertising Association to create ‘Hopenhagen‘, a platform for citizens of the world to connect to their governments and world leaders to help decide our collective future.
One critical event. One uniting idea. One driving platform. One inspiring brand. Lets all hope together that the leaders of the world act as one and truly deliver their promise.
Recently I took a trip to Spain. Partially to recharge with a little early winter sunshine, an idea I’ve always though would set me up for a good Christmas, and partially as my wife and I had some business to attend to in Alicante.
So, on a last minute deal, we set off, through howling winds and pissing rain, through the clamour of the boarding queue of a certain orange cheap airline, to the sunshine and relative peace of the Hospes Amérigo.
Now, the Hospes Amérigo is a beautiful, boutique 5* hotel in the heart of the city. Converted from an old convent, the architecture and interior design oozes style, sophistication and quality.
I think it was just after our glass of fresh soothing lemonade, handed to us by the smart, efficient receptionist as we checked in, that we headed up to our room, deposited our luggage, and continued up to the rooftop terrace spa to purge ourselves of the mornings miles, that I started to ponder…
…Just how did I get here? (more…)
Heatherwick Stuido has won the competition to design the UK Pavilion for the Shanghai 2010 Expo. The event, which will run from May to October 2010, is set to be the largest ever. Two hundred countries will be taking part and with over 70 million visitors expected.
Guy Seese has art directed these set of enigmatic ads for Evian. Great look and the feel of the images really dose capture the brand.
“How come everyone’s suddenly a creative when they’re asked to select a design solution?”
The perennial designers question asked after almost every doomed client presentation, and one that was offered up to me again recently by a, some what disheartened, friend of mine.
This got me thinking, not in the usual reactive “don’t you know I’ve studied design theory…” way, but in a transcendental way, a way that could get to the nub of the answer.
So my thinking started with people… (more…)
Why do we remember some things more that others? Why do some campaigns hold our gaze whilst others pass us by unnoticed? Why are we physically and emotionally attracted to certain messages when others attain no response?
We Are Magnetic is an exploration into the magnetism of communications.
It looks to examine the stickiness of messages. Aims to track new and emerging channels. And plots trends in creativity and technology.
Cataloguing intelligent design, digital innovation and clear brand narrative, We Are Magnetic aims to profile great work and great people.
We Are Magnetic is the creative thoughts and findings of its author Gavin Johnson.
by____ 
