April 16, 2014
In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”.
Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.
Great campaign idea. Great advertising!
September 3, 2013
I’ve posted a couple of times over the years about my thoughts on digital’s ability, perhaps even need, to break free from the confines of the screen and be seem as an equal in our ‘real’ world. I’m certainly not the first to predict this obvious inevitability, and there are those (wiser that I) actually making it happen, but it has been a wonder to watch.
The logical step to this inescapable future are well underway of course. Digital has already sprouted wings, it is walking amongst us, watching us, tracking our every movement and making us feel ‘better’. It is already changing what we see, and as a consequence what we think. It has personalised our world – making a myriad of interlinking micro worlds all tailored to the individual – nodes in a wider network (sound familiar?). It restricts with one hand whilst simultaneously expands with the other, it has become (and with unimaginably rapid speed) our means of defining ourselves, expressing our emotions and the way we say all the stuff we do.
As a thing, it’s wonderfully liberating, perfectly levelling (if you can afford it that is – oops, maybe not!), really quite lovely, and horribly frightening.
And all that. All that progress. All that possibility. All that capability had led us to this…
…A real world website build in a bike park somewhere in South Africa for the RAV4. Brilliant.
September 2, 2013
…The results were always going to be good, but great? no – better than that – beautiful.
Fi say “Imagine a product site that is meant to inspire you. A site that showcases and celebrates creativity from all over the world. And rewards loyalty to the brand. A site that helps you find a product that best matches your needs. And knows how to nudge you in the right direction. A site that gives you all that products information, that is easy to understand. Imagine?”
Maybe it was the beautiful Wacom inspiring the brilliant Fi, or the brilliant Fi inspired by the beautiful Wacom. Whatever, the result is inspiringly beautiful (or possibly beautifully inspiring).
August 30, 2013
What could be better in a chocolate bar than the last square? But could you bring yourself to share it with somebody else? And if so who?
To help you to choose, Milka and Buzzman decided to save you the difficult choice and keep back the last square in their promotional Milka chocolate bars. To get it back (or send in on to someone you love – guess that’s the point!) the choc muncher needed to visit the campaign website and send on the love.
Love the campaign idea.
July 20, 2013
So, with the current internet all about ‘the scroll’, now you have your chance to pitch how swift your mouse-flicking finger action really is on the global stage!
I like to play and Mom! Look what I made created The 100 Meter Scroll to find out.
May 28, 2013
The Natalia Project provides human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband. It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.
Support the project at: www.facebook.com/NataliaProject
April 19, 2013
CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. What would be the most effective way to reach out to them?
Wi-Fi poster, by Cheil, increased the film’s official website traffic by 28.5%.
Time spent on the websites by Wi-Fi poster visitors was 5 time longer than regular visitors’. The Wi-Fi Posters translated into actual numbers. Each access point recorded the tally of wireless connections made, how many of them led to page views, and ultimately to on-line ticket sales.
April 18, 2013
Realtime feedback is undeniably critical to the user experience. But sometimes, to get that feedback, you just need to look beyond the screen!
January 31, 2013
A rather nice way to bring those dull old magazine pages to life! Uses CinePrint, a technique Lexus has created to merge print and digital. Inspired by the stunning technology of the 2013 ES.
Created by Team One.
January 30, 2013
#1 / Made by Humans / Hyundai Vision Hall, South Korea / Hyundai Motor Group.
Beauty by Universal Everything.