Ryman Eco

December 7, 2014
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When most of us are thinking of new and interesting ways to get clients to produce more of this stuff, it’s nice to see one client (Ryman) thinking a little harder about how we can reduce just a little of it. Amazing idea GREY.

Ryman Eco – The world’s most beautiful sustainable font.

tags: Design

Getting to the heart of art

September 15, 2014

Another beautiful example of how we can harness the power of technology for the creation of meaningful art.

Heart Bot is an experimental drawing machine controlled by the heart rate of its audience. It was created to launch a new collaboration between Intel and SMS audio at the New Museum in New York.

Great idea, amazing technology and stunning results.

Created by two of the agencies I thing are creating some of the best stuff around at the moment: Tool and Sid Lee.

The art of gaming

September 13, 2014
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I love this idea – bringing the world of art and the world of gaming together. With all the passion, commitment and creativity both forms of communication/entertainment command, this seemingly simple idea is genius.

http://greatnessawaits.gamermasterpiece.com/

And beautifully crafted by Resn and BBH.

Coca-Cola creates rainbows to celebrate 20 years of #RainbowNation

April 16, 2014
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In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”.

Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.

Great campaign idea. Great advertising!

The RAV4 Outdoor Website

September 3, 2013
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I’ve posted a couple of times over the years about my thoughts on digital’s ability, perhaps even need, to break free from the confines of the screen and be seem as an equal in our ‘real’ world. I’m certainly not the first to predict this obvious inevitability, and there are those (wiser that I) actually making it happen, but it has been a wonder to watch.

The logical step to this inescapable future are well underway of course. Digital has already sprouted wings, it is walking amongst us, watching us, tracking our every movement and making us feel ‘better’. It is already changing what we see, and as a consequence what we think. It has personalised our world – making a myriad of interlinking micro worlds all tailored to the individual – nodes in a wider network (sound familiar?). It restricts with one hand whilst simultaneously expands with the other, it has become (and with unimaginably rapid speed) our means of defining ourselves, expressing our emotions and the way we say all the stuff we do.

As a thing, it’s wonderfully liberating, perfectly levelling (if you can afford it that is – oops, maybe not!), really quite lovely, and horribly frightening.

And all that. All that progress. All that possibility. All that capability had led us to this…

…A real world website build in a bike park somewhere in South Africa for the RAV4. Brilliant.

When Fi did Wacom…

September 2, 2013

…The results were always going to be good, but great? no – better than that – beautiful.

Fi say “Imagine a product site that is meant to inspire you. A site that showcases and celebrates creativity from all over the world. And rewards loyalty to the brand. A site that helps you find a product that best matches your needs. And knows how to nudge you in the right direction. A site that gives you all that products information, that is easy to understand. Imagine?”

Maybe it was the beautiful Wacom inspiring the brilliant Fi, or the brilliant Fi inspired by the beautiful Wacom. Whatever, the result is inspiringly beautiful (or possibly beautifully inspiring).

What would you do with your last Milka square?

August 30, 2013
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What could be better in a chocolate bar than the last square? But could you bring yourself to share it with somebody else? And if so who?

To help you to choose, Milka and Buzzman decided to save you the difficult choice and  keep back the last square in their promotional Milka chocolate bars. To get it back (or send in on to someone you love – guess that’s the point!) the choc muncher needed to visit the campaign website and send on the love.

Love the campaign idea.

Test your speed scroll

July 20, 2013

So, with the current internet all about ‘the scroll’, now you have your chance to pitch how swift your mouse-flicking finger action really is on the global stage!

I like to play and Mom! Look what I made created The 100 Meter Scroll to find out.

tags: Online

Using social to save lives

May 28, 2013
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The Natalia Project provides human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband.  It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.

Support the project at: www.facebook.com/NataliaProject

via Adverblog

tags: Creative

Posters get an upgrade

April 19, 2013
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CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. What would be the most effective way to reach out to them?

Wi-Fi poster, by Cheil, increased the film’s official website traffic by 28.5%.

Time spent on the websites by Wi-Fi poster visitors was 5 time longer than regular visitors’. The Wi-Fi Posters translated into actual numbers. Each access point recorded the tally of wireless connections made, how many of them led to page views, and ultimately to on-line ticket sales.

 

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by____ Gavin Johnson